Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference and seminar marketers all the time. That's why when moneylaundering.com asked us to help them promote their conference, it required [...]
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the market [...]
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent [...]
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing increases [...]
Database marketing is powerful... Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements. Merging the [...]
