“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail is dead. Presidents of companies and even Marketing Directors are making a tragic, strategic and tactical mistake. Direct mail is [...]
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. [...]
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it's more [...]
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your [...]
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the following: A Conversion series to turn leads into clients. A welcome kit to help introduce the new client to your [...]
