YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram. More than 1 billion hours of videos are [...]
Are you segmenting your email marketing by … a prospecting series a conversion series an integrated series Are you abiding by the 3 “R’s” of every email? Relevant Rewarding Reputation My book explains how to set up the most effective email campaigns in great detail … [...]
Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who sign up for an ad-supported streaming plan are first-time subscribers, rather than pre-existing users downgrading their plans. Only 15% of [...]
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to [...]
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect [...]
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. [...]
Even in a recession, response rates can skyrocket. That is what happened for a resort who used 6 powerful steps to success. During a recession, response rates in general go down for most products and services. That was the case [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and [...]
Trade shows and conferences are back. In fact, I’ve spoken at several conferences this year already. Despite the predictions of their demise, they are booming. Most conferences are hitting record numbers of attendees. So, now marketers need help putting together [...]
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a [...]
