Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of [...]
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
Pre-Rolls are one of the key tools I use to increase response. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you [...]
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to best reach them. In fact, seniors spend close to 50% of all purchasing dollars, and [...]
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% - said live TV from cable providers, down from 48% in 2016. 23% - said Netflix, up from 15% in [...]
For selling a product or service … For lead generation or sales … For consumers or B to B marketing … The most powerful way to increase your sales and profits is the new integrated, multichannel marketing. First, this breakthrough [...]
Podcast advertising is continuing to show growth in 2023 because of good ROI. 95% of U.S podcast listeners have responded to a CTA (Call To Action) in their advertising. That figure was 97% among frequent listeners. Podcasts are responsive because [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV [...]
Should you use a video, a photo, or straight copy in your ads? This week’s testing corner, we look at testing ads for format – including editorial vs rich design and with a photo/video vs without. Finally, we tested the [...]
