3X increase in new customers… daily. That is the result of a recent direct response campaign we created for a meal delivery service. How? By using a little-known secret that we have perfected. Let me explain. Paid social advertising is a [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead [...]
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or [...]
Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream. While my usual articles cover marketing, The [...]
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be [...]
