Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and [...]
Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital media, direct mail… in other words, everywhere. Here are 7 secrets I’ve learned over the years from my client's testing [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 113 awards for the creative. What is [...]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty [...]
