Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 30 Need-to-Know tips [...]
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — including B2C — can identify a small, hard to reach audience that could be highly profitable. For one marketer, the [...]
Early in 2024, Amazon’s Prime Video will introduce advertisements on its platform. This change requires subscribers to pay an additional $3 per month if they wish to continue enjoying an ad-free viewing experience. Before this subscriber pricing development, Amazon Prime [...]
Political ad spending in the 2024 cycle is $1.06 billion as the rate of spending continues to outpace the 2020 cycle, compared to $640 million that had been invested at this point four years ago. Local political ad spending is [...]
