When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their [...]
In previous issues, I have talked about the importance of using only great direct response copy for online and offline marketing. Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when [...]
Go for Radio (Credit: Timothy King) If you thought that direct response radio was fading out, remember the phrase coined by Mark Twain: “The rumors of [...]
For banner ads, retargeting has been a game changer for most marketers. As good, if not better, results are being experienced on Facebook ads. See our video brief on retargeting here. Need help with banner ads, facebook and retargeting? Call (310) [...]
Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but the cost per lead or cost per sale is lower than other media. Now a new neuroscientific study tracks with [...]
