One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge. Why? The copywriter did not tell them what to do. The ads are [...]
In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of them can impact the effectiveness of your website. One of these blunders occurs with the use of the navigation bar [...]
Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to [...]
Here are the top 16 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2016 [...]
Integrated, direct response marketing and advertisements allow you to generate more leads and more sales than ever before. What is integrated marketing? It’s when your: Email Facebook Banner ads Direct mail All of the above goes to the same [...]
