The Super Bowl is usually known for its high-priced and hyped-up commercial ad lineup, but this year the best-used advertising space came at half-time. The half-time show featured megastar Justin Timberlake, who sang and danced an elaborate number in a [...]
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct mail piece or traditional direct mail sales letter never gets read...and never makes a sale. It's critical to create "envelope [...]
Social media can create tremendous momentum in creating global awareness and changing culture. It can also take down the reputation of a person or a business. The #MeToo hashtag- which brings attention to the issue of sexual assault against women- [...]
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn't. But you have to create the right copy…something that will grab the attention [...]
President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn the failing Postal Service around and Make Mail Delivery Great Again. The current postal monopoly is dysfunctional. Why? Because of… Politicians [...]
