Key Takeaways: Weak verbs slow down your copy and lower response. Active verbs are sharper, faster, and more persuasive. Always test your sentences: cut weak “noun-like” verbs, energize with action. The difference between “made a statement” and “stated” can be [...]
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate quickly, which is critical since you only have seconds to make an impression. Why Power Words Matter Do you [...]
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect [...]
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. [...]
Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can [...]
