Key Takeaways: Floaters (pop-ups) are still one of the fastest, most cost-effective ways to grow an email database. Well-executed pop-ups convert 8–12% of visitors, compared to just 3–5% for static sign-up boxes. Exit-intent pop-ups, scroll-based triggers, and segmented offers consistently [...]
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in [...]
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his [...]
Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an [...]
The use of benefits should not be reserved just for body copy and bullets. Start your ad, video, landing page, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline [...]
