Key Takeaways: Even in an uncertain economic climate, a direct-response strategy combining TV, radio, digital, and direct mail drove thousands of new paid subscribers. Swiss Confidential, an investment newsletter service, overcame investor panic and skepticism through credibility, education, and an [...]
Key Takeaways: Floaters (pop-ups) are still one of the fastest, most cost-effective ways to grow an email database. Well-executed pop-ups convert 8–12% of visitors, compared to just 3–5% for static sign-up boxes. Exit-intent pop-ups, scroll-based triggers, and segmented offers consistently [...]
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in [...]
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his [...]
Interactive direct response ordering via CTV (Connected TV) is becoming a game-changer in advertising. It allows viewers – your targeted prospects - to engage with ads directly from their TV screen — to: buy products request more info download an [...]
