Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have [...]
Ad growth for 2023-2024 is strong The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital [...]
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every follow-up or conversion series campaign I create, I’m always reminding recipients that they were interested and responded to our offer. [...]
Sometimes you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points make your copy sound cheesy or even worse – unbelievable. On rare occasions, they are needed [...]
28% response. How? Why? Because of a unique little used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best kept secrets when you have a small target audience [...]
The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it [...]
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting [...]
How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice [...]
YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram. More than 1 billion hours of videos are [...]
