What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or clicked your Facebook or digital ads. They come to your website or landing page, but instead of being intrigued and [...]
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service [...]
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up or conversion series campaign I create reminds recipients that they are interested in and have responded to our offer. For [...]
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they [...]
The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing [...]
