Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. [...]
How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best [...]
The digital ad market is proving stronger in 2024 than initially predicted. The Interactive Advertising Bureau has revised its outlook for spending gains in 2024. The IAB now forecasts that the overall digital ad market will grow 11.8% yearly, compared [...]
33% is an awesome response rate. Sound impossible? It’s not—if you use this little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may [...]
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response [...]
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: Generate leads and convert them into sales Bring in new customers faster and more efficiently Dominate their market with an [...]
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads [...]
Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another 4.2% (excluding political advertising) so far in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. [...]
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in [...]
Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And infomercials still work well. But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV [...]
