Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden [...]
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has [...]
