Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video [...]
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily [...]
Interested in multichannel marketing or in adding direct mail to your marketing mix? A multichannel, integrated campaign might seem complex, but it’s actually very simple. That’s why I wrote the book, The New Multichannel Integrated Marketing – 29 Trends for Creating [...]
Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and [...]
Testimonials can boost your response…Sometimes dramatically. You should use testimonials on your loading pages, ad website, video/TV/podcasts/radio, social ad, digital media, direct mail… in other words, everywhere. Here are 7 secrets I’ve learned over the years from my client's testing [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
Loyalty programs are designed to increase your short-term and long-term profits… even in a recession, inflation, or stagflation economy. It increases sales if done right. And it increases the Lifetime Value (LTV) of each customer for the long term. Loyalty [...]
![How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/1.How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Dramatically-Expand-And-Grow-669x272.jpg)
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Before I give you the 5 steps, let me explain the marketing strategy. This new marketing program also [...]
![How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Generate-a-9.57-to-1-ROI-5-Steps-To-Success-And-Campaign-Results-669x272.jpg)
Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional [...]
The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward trend in its revenue. Alphabets overall ad revenue for the period hit $65.5 billion, an 11% digital ads increase. Google’s [...]
