What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a [...]
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks [...]
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 [...]
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a [...]
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to [...]
