Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% or more of online shoppers leave items in their cart to view later… maybe to order on a different device [...]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: [...]
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to [...]
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation bar or sometimes on the left-hand side. However, what you might [...]
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer” “Dear Art Collector,” “Dear Tennis Nut,” “Dear [...]
