It's been proven time and time again that many marketers lose significant sales because their landing page doesn't immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are customers at your site? The [...]
Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference and seminar marketers all the time. That's why when moneylaundering.com asked us to help them promote their conference, it required [...]
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent [...]
If you've been doing direct marketing for any length of time, you know that a powerful P.S. can dramatically increase direct mail response. And everyone who knows direct marketing rules agrees. But most experts do a P.S. wrong. Tips to [...]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it's [...]
