Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative [...]
Key Takeaways: Stock photos hurt credibility and lower response rates. Natural, “unpolished” photos often outperform professional ones. Realistic photography builds trust and increases conversions. Eye direction matters—subjects should look into the copy, not away. Photo strategy is different from video [...]
Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI. Direct [...]
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. [...]
Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before [...]
