Order forms, also known as response devices, are critical components to the success of your campaign. One of the primary reasons some direct mail pieces bring in sub-par results is that the order form fails to follow tested and proven direct [...]
One of the most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies from the 1980’s. I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece which [...]
Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive up response and sales? Then you need to use a magalog! In this video, you will learn how a magalog [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. You’ll learn a new trick that will: Improve your bottom line Increase your response Grab your prospect’s attention when they [...]
