Video will help increase your response to your email, infomercial ads, and Facebook marketing. Plus, putting a video on your landing page can increase your response. On my video/TV/infomercial examples of videos my CDMG group has created, you’ll see: PowerPoint “videos” [...]
Stanley Steemer, Carpet Cleaner Improving your direct mail and email copy strategy can pay off big time. Take Stanley Steemer. New Segmentation Strategy: Steemer changed its segmentation model. a. Customer engagement b. Purchase behaviors c. Offers d. [...]
LinkedIn Logo (Credit: Jesse KoeckHoven) Matching LinkedIn profiles to a data base of C-level contacts can be a problem. Why? Top executives are hiding the fact they are Officer level on LinkedIn 90% of executives show no signs [...]
Build Your Prospect List (Credit: Betrin) There is an adage in the sales and marketing world: “Your best customer is the customer you already have.” And for this reason, you are likely to do [...]
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit [...]
