Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct-response marketing rules. And that’s especially the case [...]
Your ad isn’t aimed at everybody who sees it — just the prospects for your product. The headline is responsible for 75% of the success or failure of your digital ads, direct mail pieces, pre-rolls, podcasts, landing page, or video [...]
What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important item we sell is the membership card,” Ron Vachris told Fortune. Why? Because Costco has 130 million members who pay [...]
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 [...]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little-known strategies and tactics that are working best today… as well as new megatrends. Every [...]
