Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet [...]
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike [...]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, [...]
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects—and generate leads and sales. Video also [...]
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become [...]
