As we enter 2016, how should you allocate your marketing budget? Should you try something new? Should you drop what isn’t marketing well? Here are two resources to give you new ideas: Video briefing: Image advertising vs. Direct Response [...]
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually impossible for your prospects to ignore your product or service. Power words make your prospects take action. Influencing your prospects [...]
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 [...]
Liberals/Progressives and the National Retail Federation have joined together to pass the “Marketplace Fairness Act of 2015 (MFA).” The bill would have online retailers and traditional catalogers/direct mail sellers collect local sales taxes on purchases. It has passed the senate, [...]
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s eye both online and offline. Something that is not often considered, but can be a strong factor, is spacing. It [...]
