Illustrative video causes prospects to convert on high-dollar item Marketing Challenge CDMG’s launch of AromaSpa to a national audience helped increase sales 100% over previous efforts. Variel Health International® wanted to introduce their new AromaSpa portable aromatic steam [...]
Over the last 2 years, integrated direct response advertising has meant many things. Sometimes it's the integration of TV, banner ads, remarketing and landing pages. Or it might be direct mail, landing pages, banner ads and remarketing. Integrated marketing increases [...]
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because you're not doing it right. Most marketers will increase their ROI with a careful direct marketing campaign using Facebook. I'm [...]
Most marketing campaigns that we do, we also create banner ads for retargeting or remarketing. If you're marketing a product or service and you're not using retargeting, it's a huge mistake. I explain this in the video you can see [...]
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your [...]
