Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at [...]
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… [...]
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But [...]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let [...]
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50 years of age and older. [...]
A call to action can make or break the sale. And words matter! A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group… but an [...]
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I [...]
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly [...]
