Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, [...]
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative [...]
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low [...]
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is [...]
Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my [...]
