Key Takeaways: Apple’s real power isn’t gadgets—it’s its database of 2.2 billion devices. Database marketing drives recurring revenue, upsells, and cross-sells. Even in uncertain markets, Apple secures profitability through its services and database leverage. Recurring revenue from services now makes [...]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, [...]
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, [...]
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative [...]
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low [...]
