One of the great new innovations in integrated marketing strategies is using direct mail retargeting (DMRT). DMRT allows you to identify the physical mailing addresses of your landing page or website visitors, allowing you to retarget them by sending a [...]
Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using with its higher costs, antimarketing restrictions and less targeting, resulting in low ROI … or whether you’d be better off putting your cash elsewhere … [...]
How can you increase direct mail response by 25-50%? Teaser copy. Teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to [...]
84%! That’s a big average ROI increase that will help your bottom line, and it’s all from using multi-channel marketing. The multichannel marketing results leave those using only Facebook or Google in the dust. 600 marketers found that they boosted [...]
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at [...]
