Many marketers underestimate the power of the opening. Direct mail, email, landing pages, Facebook ads and more all have three critical direct response rules you should follow at the start of your presentation. For any direct mail campaign, the way that you begin your...
Amazon is the world’s largest online retailer but it’s not typically known as a digital advertising company. However, it’s estimated that Amazon’s ad revenues will total $1.65 billion this year—less than Google or Facebook, but still placing it #5 on the list of...
Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for your online ads. This direct response rate has just been verified by a recent study of short vs. long headlines. Headlines that were...
I recently completed these three mini bootcamp video/webinars. It’s just like getting three days of intense training in about 45 minutes. Each video is concise with actionable advice you won’t find anywhere else. Each is specifically designed for presidents and...
Testing is the cornerstone of direct response marketing. Variables in any campaign must always be tested—that’s why direct response marketing is called “Accountable Advertising” or “Scientific Advertising.” You can test headlines, components, email subject lines,...
Prospect hesitation equals death for your marketing. As soon as a prospect hesitates, chances are your offer is lost forever. With that in mind, make sure you look over every direct mail piece, email, landing page, and ad you create with the question: “Is there...
