How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy … Condition your readers to see each of your communications as giving them value: Increasing their bottom line Making life more enjoyable Satisfying an...
How well do you follow up when your customers purchase or order a product or service through your website? If all you do is send them what they ordered, you might be missing out on a golden opportunity to communicate with them and retain them as long-time customers,...
Use the right words to say exactly what you mean – for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter – it’s the difference between lightning and a lightning bug.” It’s...
I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use video on your landing page, to captivate the attention of your prospects, increase your credibility and make a powerful...
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice:...
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign....
