Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. [...]
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising [...]
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to [...]
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that [...]
