Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct response copy, [...]
A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A powerful sales piece for consumer and business-to-business marketing. Because the magalog looks so much like a magazine, it is hard [...]
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? [...]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: [...]
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. [...]
