Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before [...]
Here are 5 short, but powerful things you should know: Are You Ready for Prime Day? Amazon announces Prime Day will take place between July 8 to July 11th. Chief Marketing Officers: AI Plans for 2025-2026 A New survey from [...]
Here are 6 short, but powerful things you should know: Walmart Marketplace: Should You Join? NexGrill, an outdoor cooking and heating company, joined Walmart Marketplace in 2022. Walmart Marketplace has 255 million customers, zero monthly fees and powerful ecommerce tools. [...]
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends my ad agency, CDMG, uses to help small and big companies grow. You should be using these trends. How many of these 8 are you now using? Trend # [...]
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small [...]
