Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small [...]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate…. specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that [...]
It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy [...]
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested [...]
Videos are awesome tools for generating higher sales and leads. And one of the key uses for videos is on a landing page…because it will improve your R.O.I. I have created over 600 videos for clients, many of them with [...]
