Amazon dominates the world of online retailing. A study shows that 44% of online shoppers go directly to Amazon to search for a product, bypassing all other online retailers and search engines. 34% will use search engines – like [...]
The third GOP debate had 14 million viewers, which is ten million less than the first two debates. Two factors: the World Series was playing at the same time, and it wasn’t available for online streaming. It also didn’t do [...]
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time in my seminars and bootcamps: What exactly is great direct response photography? The answer is simple: Great direct response photographs [...]
Are you efficiently building a database of prospects for your landing page or website? Are you capturing your visitors to turn them into buyers? Unfortunately, many marketers underutilize effective direct marketing principles to ensure prospects give their email address. The [...]
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your [...]
Strategically designed website builds customer base while cross-promoting other product lines The marketing challenge: While shopping for bedding for her daughter’s room, avant-garde children’s clothing designer Erin Murphy was appalled by the complete lack of unique, designer quality bedding for [...]
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become [...]
Barry Kaye & Associates target audience are accredited investors. For over 15 years, Barry Kaye & Associates were helping protect the assets of accredited investors who have assets of $3 million and above. While very successful, they needed help to [...]
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: [...]
Below are actual case studies featuring the process Creative Direct Marketing Group uses to create breakthrough marketing campaigns. Breakthrough Campaigns by Industry [col-sect id="" classes=""][column id="" classes=""]Health Products and Newsletters ⇒ Health Alert ⇒ Sun Wellness ⇒ Health Alert Gold [...]
