Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to [...]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, [...]
A blog or “comments” section on your website is great for SEO. It’s great for community involvement. It’s great for getting your name out there. But sometimes, comment spamming happens. What is comment spamming? This is when someone posts unsolicited [...]
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all [...]
