Video Brief: Landing Page Vs. Website
Here is an instructive 2-minute video that helps you see what is needed to maximize your online response. If you need help with your landing pages or website, write me at [email protected]
Testing Corner: Which Web Layout Earned a 20% Sales Boost?
Here’s a landing page tip that should help you land more prospects. A marketer should develop several versions of your landing page and then test them to see which works better, whether you are measuring in site traffic, sales or [...]
11 Website Blunders that Can Cripple or Destroy Sales & Leads
It’s been proven time and time again that many marketers lose significant sales because their landing page doesn’t immediately identify what the prospects are looking for. In a nano-second, they are gone. Why exactly are prospects and/or customers at your [...]
Direct Mail, Landing Pages & TV Blunder: Where is the “Big Idea”
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. [...]