We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru [...]
Testing is critical to any marketing campaign. This applies to graphics, copy, and more. Always test – your results will show you how to boost response…and profits. Here is a test for email subject lines that we recently used for [...]
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily [...]
You may be surprised to discover that USPS has a new service that is dominating email marketing—with an amazing 95% open rate. Their new “informed delivery” emails show consumers photos of their physical mail before they actually receive it. Consumers [...]
The secret to getting your direct mail letter read is the end- not the beginning. When your prospect tears open your envelope, the first thing he or she will do is flip it over to see who signed and sent [...]
