Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, [...]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you [...]
I love turning dreams into reality, taking an entrepreneur’s small company and growing it HUGE! That’s what my team and I did with True Religion Jeans. It’s a great story of a phenomenal marketing breakthrough. You see, True Religion Jeans [...]
