In writing great persuasive copy that generates a response, you’ll want to use what I call the “Red Dawn Principle” (RDP). You see, one of my favorite movies is Red Dawn. Not a lot of heavy dialogue, but it creates [...]
Facebook ads are a cost-effective way to get an incredible response. I test hundreds of ads a month for my clients, discovering what works and what doesn't. But you have to create the right copy…something that will grab the attention [...]
President Trump has a historic opportunity to save the American taxpayer from a $50 + billion bailout … and turn the failing Postal Service around and Make Mail Delivery Great Again. The current postal monopoly is dysfunctional. Why? Because of… Politicians [...]
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what my CDMG team and I did with True Religion Jeans. It’s a great story of marketing breakthroughs. You see, True Religion Jeans [...]
One of the most profitable media available today for high response rates is the use of direct response television. Direct response TV is used to generate leads and sales. It’s also used successfully as a means to push open retail [...]
