Direct Mail: The Critical Power of a Lift Note

Direct Mail: The Critical Power of a Lift Note

Many direct mail pieces today fail to include an important element that will increase your leads or sales: The “lift note.” Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra...
Copy Tip: The Power of Understatement

Copy Tip: The Power of Understatement

Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 – Why the Price of Silver May Rise Steeply 2 – Why the Price of Silver Will Rise...