Testing Corner: Long Copy or Short Copy—Which Produces More Leads?
Key Takeaways Long copy usually outperforms short copy when prospects need more information before taking action. In one landing-page test, Aetna’s HealthSpire generated 638% more leads with the long-copy version. Long copy works because it gives you room to explain benefits, answer questions, overcome objections, establish credibility, present proof, and [...]
Copy Tip: The Fastest Way to Improve Your Copy—Read It Out Loud
Key Takeaways Reading your copy out loud is one of the fastest ways to uncover weaknesses and improve response. Copy that looks good on a screen may sound stiff, confusing, repetitive, or unnatural when spoken. Read every ad, landing page, email, direct mail piece, social media post, and sales message [...]
Landing Page and Website Suicide: 6 Tactics Every Marketing Director and President Should Know
Key Takeaways Your visitor should understand who you are, what you offer, and why it matters within seconds. A landing page should be copy-driven and conversion-focused—not cluttered with unnecessary navigation and design distractions. Every page needs a clear unique selling proposition, persuasive offer, and unmistakable next step. Mobile optimization must [...]
How One Small Company Generated 8.5x ROI Using Direct Mail
Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported by other marketing channels. The campaign included 249,834 mailed names across carefully selected investor audiences. Results varied dramatically by audience, demonstrating why precise targeting matters more than simply reaching a [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
Testing Corner: Long Copy or Short Copy—Which Produces More Leads?
Key Takeaways Long copy usually outperforms short copy when prospects need more information before taking action. In one landing-page test, [...]
Copy Tip: The Fastest Way to Improve Your Copy—Read It Out Loud
Key Takeaways Reading your copy out loud is one of the fastest ways to uncover weaknesses and improve response. Copy [...]
Landing Page and Website Suicide: 6 Tactics Every Marketing Director and President Should Know
Key Takeaways Your visitor should understand who you are, what you offer, and why it matters within seconds. A landing [...]
How One Small Company Generated 8.5x ROI Using Direct Mail
Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]