Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]
Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A terrorist attack can strike anytime, anywhere. • Terror events can crush response rates and destroy ROI within minutes—nationally or locally. • Major attacks cause a 5–10 day collapse in response; [...]
From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, and staying a step ahead. Targeting pivot: from medical pros [...]
Special Report: 35 Powerful Marketing Tips for the Christmas Season
Takeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer Engine Optimization (AEO) is replacing SEO as consumers turn to ChatGPT, Gemini, and Copilot for answers. Learn how to integrate AI, direct mail, CTV, and retargeting for record-breaking ROI. Explore [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign
Key Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), campaign disruption, a compelling offer, a strong landing page, engaging video, and direct-response copy form a powerful 6-step framework.  Multichannel execution—direct mail, landing page, video, online ads—helps amplify results [...]
The Lost Secret: 4 Powerful Direct Mail “Lift Note” Tactics That Can Increase Your Response by 25%
Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to “lift” response by creating curiosity, credibility, and emotional connection. In an age of skepticism and digital overload, the personal tone of a lift note cuts through the noise boosting trust [...]
Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]
Key Takeaways: • A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A [...]
From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]
Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that [...]
Special Report: 35 Powerful Marketing Tips for the Christmas Season
Takeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign
Key Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), [...]
The Lost Secret: 4 Powerful Direct Mail “Lift Note” Tactics That Can Increase Your Response by 25%
Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to [...]