CTV: Fastest Growing Political Marketing Strategy
Political advertising is skyrocketing in 2026. $10.4 billion in political ad spend this year is projected. By comparison in 2024, when Donald Trump and Kamala Harris headlined a presidential race political spending was $11.2 billion in total ad spend. Michigan expected to be the biggest single state for political ad [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. X Advertising Improves Ad Performance Advertisers are watching closely Grok or X’s new ad performance efforts. X has revamped its advertising platform, integrating new AI capabilities designed to improve ad targeting and delivery. The company called the update “the [...]
Podcast Advertising Explosion: Why Smart Marketers Are Moving into This Overlooked Media Channel
Key Takeaways Podcast advertising has become one of the fastest-growing and most influential media channels in America. Political and news podcasts dominate listener loyalty and engagement. Conservative and liberal podcasts are among the most downloaded shows in America. YouTube is transforming podcasting into a video-first advertising opportunity. Many advertisers are [...]
Testing Corner: How One Small Subject Line Change Increased Response by 26.3%
▶ Key Takeaways Your subject line can determine whether your email gets opened… or ignored. Tiny wording changes can dramatically impact response and ROI. Curiosity-driven direct response copy often outperforms generic benefit-driven headlines. Most companies are unknowingly losing leads and sales because they fail to test. Testing is not optional [...]
Copy Tip: The “FD” Fix That Can Dramatically Boost Response, Leads… and Sales
▶ Key Takeaways Most marketing fails because it ignores the silent sales killer: disbelief. Prospects today are more skeptical than ever because of AI hype, misleading claims, fake reviews, and advertising overload. Fighting disbelief (“FD”) can significantly increase response, conversions, leads, and ROI. Specifics, proof, testimonials, charts, research, and third-party [...]
CTV: Fastest Growing Political Marketing Strategy
Political advertising is skyrocketing in 2026. $10.4 billion in political ad spend this year is projected. By comparison in 2024, [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. X Advertising Improves Ad Performance Advertisers are watching closely [...]
Podcast Advertising Explosion: Why Smart Marketers Are Moving into This Overlooked Media Channel
Key Takeaways Podcast advertising has become one of the fastest-growing and most influential media channels in America. Political and news [...]
Testing Corner: How One Small Subject Line Change Increased Response by 26.3%
▶ Key Takeaways Your subject line can determine whether your email gets opened… or ignored. Tiny wording changes can dramatically [...]
Copy Tip: The “FD” Fix That Can Dramatically Boost Response, Leads… and Sales
▶ Key Takeaways Most marketing fails because it ignores the silent sales killer: disbelief. Prospects today are more skeptical than [...]