Shocker: Maria Bartiromo Is Out at Fox—But Why? [VIDEO]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo championed individual freedom, free enterprise, and limited government while challenging government overreach. Craig Huey’s personal interview experience with Bartiromo is included, and Craig comments that her voice and tough questioning [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. Lowes E-Commerce Boom: E-commerce Sales Top Revenue Producer – 15.7% Online sales for Lowes were their top income generator. It’s been a tough downward market for Lowes, but e-commerce helped the bottom line. Sales increased 0.2% in the second [...]
The Battleground States Political Marketing Is Historic – Impacting Your Costs and Response
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks of September alone. Texas and Ohio each attracted more than [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
Key Takeaways Identify your target audience before creating the campaign. Choose media that can reach prospects and communicate your offer effectively. Give prospects a specific, compelling reason to respond. Make your copy and design work together to drive action. Define your difference, positioning and brand credibility. Answer objections before they [...]
7 Powerful Benefits of Multichannel, Integrated Marketing
Key Takeaways Coordinate your channels around one core offer and message. Use repeated exposure to build recognition and confidence. Let each channel reinforce the others. Measure total campaign costs against qualified leads and sales. Give hesitant prospects additional reasons to respond. Focus your budget on your most promising audiences. Reconnect [...]
Shocker: Maria Bartiromo Is Out at Fox—But Why? [VIDEO]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. Lowes E-Commerce Boom: E-commerce Sales Top Revenue Producer – [...]
The Battleground States Political Marketing Is Historic – Impacting Your Costs and Response
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
Key Takeaways Identify your target audience before creating the campaign. Choose media that can reach prospects and communicate your offer [...]
7 Powerful Benefits of Multichannel, Integrated Marketing
Key Takeaways Coordinate your channels around one core offer and message. Use repeated exposure to build recognition and confidence. Let [...]