The Battleground Political States Marketing Is Historic
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks of September alone. Texas and Ohio each attracted more than [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. U.S. Christmas Sales to Top $1 Trillion: Ecommerce the Strongest Growth U.S. retail sales during the November-December Christmas season are expected to surpass $1 trillion for the first time in America’s history. Bain and Company projects Christmas sales will [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. Curiosity can open the door. The drone and locked safe gave recipients a specific reason to respond. Make the item relevant. The drone connected directly to the company’s technology. Give [...]
X Just Removed One of the Biggest Conversion Killers: What Marketers Must Know About the New Lead Gen Ads
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without forcing them to leave the platform. After a user’s first submission, information can be pre-populated on subsequent forms—reducing typing, friction and abandonment. The format will be particularly powerful when advertising [...]
10 Features Rewritten as Powerful Customer Benefits: Before-and-After Examples That Can Make Your Copy Sell More [Plus 5 Rules to Follow]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature will do for the customer. Features provide facts. Benefits create desire. The most persuasive copy does not eliminate features; it translates them into meaningful outcomes. Asking “So what?” after every [...]
The Battleground Political States Marketing Is Historic
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. U.S. Christmas Sales to Top $1 Trillion: Ecommerce the [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. [...]
X Just Removed One of the Biggest Conversion Killers: What Marketers Must Know About the New Lead Gen Ads
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without [...]
10 Features Rewritten as Powerful Customer Benefits: Before-and-After Examples That Can Make Your Copy Sell More [Plus 5 Rules to Follow]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature [...]