What You Know About Your Customers That Your Competitors Don’t
Key Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful competitive advantages often come from insights others have not discovered. The strongest marketers are not relying on different trend reports. They are applying knowledge gained through testing, client work, and [...]
Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?
Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you can identify what caused the difference in response. Headlines, graphics, offers, prices, formats, audiences, calls to action, and marketing channels can all be tested. A magalog combines the informative appearance [...]
6 Little-Known Reasons Value-Added Marketing Can Dramatically Increase Your Response Rate – How To Overcome Skepticism, Give Customers And Prospects A Compelling Reason To Pay Attention—And Strengthen Direct Mail, Multichannel And Omnichannel Campaigns
Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their resistance and pay attention. Value-Added Marketing (VAM) gives something genuinely useful, desirable or worth keeping before—or in addition to—asking for the sale, lead or donation. The value-added component should be [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the first to advertise on ChatGPT. They are directing shoppers back to their own storefront rather than relying on ChatGPT’s native shopping experience. Buying ads on ChatGPT means they’re now paying [...]
What You Know About Your Customers That Your Competitors Don’t
Key Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful [...]
Testing Corner: Graphics-Driven vs. Copy-Driven—Which Will Produce the Better Response?
Key Takeaways Testing replaces opinions and assumptions with measurable marketplace evidence. Test one meaningful variable at a time so you [...]
6 Little-Known Reasons Value-Added Marketing Can Dramatically Increase Your Response Rate – How To Overcome Skepticism, Give Customers And Prospects A Compelling Reason To Pay Attention—And Strengthen Direct Mail, Multichannel And Omnichannel Campaigns
Key Takeaways Marketing in an age of skepticism requires you to give customers and prospects a reason to lower their [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the [...]