Testing Corner: Envelope Brainteaser
Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to attract salon owners. Envelope A focused on bold promises, while Envelope B emphasized the product itself. Envelope B outperformed A by 18% due to its curiosity-driven, product-focused headline. Personalization combined [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
Key Takeaways: Testimonials are a powerful tool that boost your copy’s credibility. People trust others’ experiences more than marketing claims from the business itself. A strong way to use testimonials is by embedding them directly into your body copy. Position your statement, then immediately follow it with a related testimonial [...]
“Newsalog” Generates 80-to-1 ROI: 10 Reasons It Dominated — And How You Can Copy It
Key Takeaways: A newsalog looks like a newspaper but is actually a powerful direct response tool designed to sell. In a Wasatch campaign, the newsalog delivered an 80-to-1 ROI, outperforming every other channel. Its success comes from combining long-form copy, USP clarity, multiple CTAs, and precise targeting. Few marketers use [...]
How One Video Generated 48,000 New Paid Subscribers—And What You Can Learn From It
Key Takeaways: One VSL (Video Sales Letter) generated 48,000 new subscribers in under 6 months, producing over $8.9 million in revenue. A VSL (Video Sales Letter) is a direct response video emailed to prospects or on digital platforms — not branding, not an explainer. The title and first 10 seconds [...]
Direct Mail Blunder That Kills Response — and Profits
Key Takeaways: The return address on your envelope can make or break your direct mail campaign. Including titles like "Vice President" signals solicitation and reduces open rates. Use only a name and address—no titles—to create intrigue and boost opens. Test different locations for the return address to increase curiosity and [...]
Testing Corner: Envelope Brainteaser
Key Takeaways: Envelope design can significantly impact direct mail response rates. Both test envelopes used personalization and teaser copy to [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
Key Takeaways: Testimonials are a powerful tool that boost your copy’s credibility. People trust others’ experiences more than marketing claims [...]
“Newsalog” Generates 80-to-1 ROI: 10 Reasons It Dominated — And How You Can Copy It
Key Takeaways: A newsalog looks like a newspaper but is actually a powerful direct response tool designed to sell. In [...]
How One Video Generated 48,000 New Paid Subscribers—And What You Can Learn From It
Key Takeaways: One VSL (Video Sales Letter) generated 48,000 new subscribers in under 6 months, producing over $8.9 million in [...]
Direct Mail Blunder That Kills Response — and Profits
Key Takeaways: The return address on your envelope can make or break your direct mail campaign. Including titles like "Vice [...]