8 Short Little-Known Things Every President & Marketer Should Know
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping history and preferences. 47% of Christmas Shoppers Will Buy Less [...]
Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use Now
Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, credibility, and conversions in ways short ads simply can’t. • [...]
Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success Story
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website design must follow direct response rules, not branding rules. Upsells, [...]
Testing Corner: Which Ad Worked Best — With or Without a Photo/Video?
Key Takeaways: Editorial-style ads consistently outperform design/display ads because they build trust and encourage longer reading. Photos and videos dramatically boost response — in this test, a video image increased engagement by 48%. Headline testing is crucial — one tested headline beat another by 18%. Testing works across every channel [...]
Copy Tip: Authority Positioning — The Secret Multiplier of Response and Profit [4 Steps to Take Now]
Key Takeaway: If your marketing looks and sounds like everyone else’s, your response will collapse. But when you position your company as the trusted authority that understands — and solves — your prospect’s biggest pain, your response rates and profits can multiply overnight. “Authority” is the hidden conversion trigger. [...]
8 Short Little-Known Things Every President & Marketer Should Know
Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button [...]
Make Infomercials and VSL’s Work for You: 16 Breakthrough Strategies to Use Now
Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making [...]
Marketing Turnaround: Repositioning an Existing Product and Triggering 350% Growth: How to Transform a Struggling Product into a High-Profit Success Story
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete [...]
Testing Corner: Which Ad Worked Best — With or Without a Photo/Video?
Key Takeaways: Editorial-style ads consistently outperform design/display ads because they build trust and encourage longer reading. Photos and videos dramatically [...]
Copy Tip: Authority Positioning — The Secret Multiplier of Response and Profit [4 Steps to Take Now]
Key Takeaway: If your marketing looks and sounds like everyone else’s, your response will collapse. But when you position your [...]