Don’t Be Duped by This Marketing Atrophy Myth: 3 Signs You Should Know
Key Takeaways The most dangerous myth in marketing: if your campaigns, your testing discipline, and your direct response foundation aren't already strong, it's too late to fix them. It isn't. Marketing atrophy is real — and it follows a predictable, invisible curve. Rising cost per lead, falling response rates, creative [...]
Testing Corner: Little Differences on Your Landing Pages and Website Can Produce Significant Results
▶ Key Takeaways Small changes can produce large increases in response. A white background outpulled a colored background by more than 65% in the test discussed here. “Download Your FREE Report Now” outpulled “Click Here” by 56.76%. Specific, benefit-oriented calls to action can outperform vague instructions. Test one meaningful variable [...]
Copy Tip: The Incredible Power of “Now”
▶ Key Takeaways “Now” is one of the most powerful action words in direct-response copy. Adding “now” creates immediacy and encourages prospects to respond before they become distracted. “Subscribe now” is generally stronger than “subscribe” because it clearly communicates when the prospect should act. “Now” works especially well in emails, [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, according to a survey done by Pew Research Center: ChatGPT [...]
Don’t Be Duped by This Marketing Atrophy Myth: 3 Signs You Should Know
Key Takeaways The most dangerous myth in marketing: if your campaigns, your testing discipline, and your direct response foundation aren't [...]
Testing Corner: Little Differences on Your Landing Pages and Website Can Produce Significant Results
▶ Key Takeaways Small changes can produce large increases in response. A white background outpulled a colored background by more [...]
Copy Tip: The Incredible Power of “Now”
▶ Key Takeaways “Now” is one of the most powerful action words in direct-response copy. Adding “now” creates immediacy and [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far [...]