Copy Tip Warning: Lack of Detail Will Kill Response
Key Takeaways Replace vague claims with meaningful details. Use actual figures instead of unnecessary rounding. Identify awards by name, year and organization. Support claims with documented evidence. Explain why each detail matters to your reader. Remove generic statements competitors could also make. Keep specific copy clear, conversational and easy to [...]
E-Commerce Breakthrough: Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
Key Takeaways Multichannel marketing generated 11,377 paid customers in three months in this campaign. Direct mail contributed 2,057 buyers and deserves consideration alongside digital. The Newsalog produced the lowest cost per sale. Test formats before assuming which channel will win. Audience selection matters. TDM helped identify prospects based on buying [...]
Subscription Marketing and Advertising: The #1 Secret to Successfully Launch and Market Your Box — 13 Powerful Superchargers to Dominate Your Market
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. Digital advertising, email, direct mail, and video should reinforce the same offer. Use direct mail throughout the customer relationship. Test it for acquisition, follow-up, and subscriber reactivation. Make buying—and staying—easy. [...]
How Strategic Multichannel Marketing Helped Drive a 6X+ Increase in Sales Activity
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction activity after our marketing campaign went live. Monthly transactions rose from a three-month pre-campaign baseline of 54.69 to 461 at the June peak, with each transaction averaging approximately $1,400 to [...]
Shocker: Maria Bartiromo Is Out at Fox—But Why? [VIDEO]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo championed individual freedom, free enterprise, and limited government while challenging government overreach. Craig Huey’s personal interview experience with Bartiromo is included, and Craig comments that her voice and tough questioning [...]
Copy Tip Warning: Lack of Detail Will Kill Response
Key Takeaways Replace vague claims with meaningful details. Use actual figures instead of unnecessary rounding. Identify awards by name, year [...]
E-Commerce Breakthrough: Multichannel Marketing Campaign Generates 11,377 New Customers in Just Three Months [See Test Results]
Key Takeaways Multichannel marketing generated 11,377 paid customers in three months in this campaign. Direct mail contributed 2,057 buyers and [...]
Subscription Marketing and Advertising: The #1 Secret to Successfully Launch and Market Your Box — 13 Powerful Superchargers to Dominate Your Market
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. [...]
How Strategic Multichannel Marketing Helped Drive a 6X+ Increase in Sales Activity
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction [...]
Shocker: Maria Bartiromo Is Out at Fox—But Why? [VIDEO]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo [...]