4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: XAI: Fastest Growth Grok ranked 4th on the web and No. 23 on mobile. This is quick growth given that Grok went from having no stand-alone app at the end of 2024 (it was first launched on X) to now, [...]
8 Costly and Common Direct Mail Blunders
Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail can lift response by 86%. Last week, in Part [...]
Apple: Why Database Marketing Makes It Not Just Survival—But Profitable
Key Takeaways: Apple’s real power isn’t gadgets—it’s its database of 2.2 billion devices. Database marketing drives recurring revenue, upsells, and cross-sells. Even in uncertain markets, Apple secures profitability through its services and database leverage. Recurring revenue from services now makes up 25%+ of Apple’s total sales. Every company—large or small—can [...]
8 Costly and Common Direct Mail Blunders, Part 1
Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI. Direct mail still works. In fact, in today’s AI-driven, digital-dominated world, [...]
Testing Corner: The Power of Data-Driven Names
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: XAI: Fastest Growth Grok ranked 4th on the web and [...]
8 Costly and Common Direct Mail Blunders
Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order [...]
Apple: Why Database Marketing Makes It Not Just Survival—But Profitable
Key Takeaways: Apple’s real power isn’t gadgets—it’s its database of 2.2 billion devices. Database marketing drives recurring revenue, upsells, and [...]
8 Costly and Common Direct Mail Blunders, Part 1
Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy [...]
Testing Corner: The Power of Data-Driven Names
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive [...]