Copy Tip: 3 Powerful Secrets to a Money-Making Headline: Why Most Headlines Fail — and How Smart Marketers Fix Them
Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines usually outperform short ones for B2C or B2B. Response numbers dramatically increase credibility and response – it’s 75% of the success or failure of your campaign. A weak headline can [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
Key Takeaways: Floaters look like pop-ups but are not blocked like traditional pop-ups. Floaters are essential for service businesses, landing pages, and e-commerce sites. Floaters help convert website visitors into highly responsive leads. Effective floaters expand your prospect base and support long-term business growth. A strong incentive such as a [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Key Takeaways: Using specifics is a powerful but often overlooked copywriting technique. Detailed research uncovers concrete facts that strengthen sales copy credibility. Specific language helps prospects vividly imagine product benefits. Sensory details increase emotional engagement and memorability. Specifics differentiate your product from competitors using generic claims. Numbers and data improve [...]
The Great January Response Spike Is Ahead – Here’s What Smart Marketers Do About It
Key Takeaways: • The last week of December and early January consistently deliver one of the highest response windows of the year for both B2C and B2B marketers. • The seasonality spike is predictable—but only if you time each medium correctly. • Digital, direct mail, email, and electronic media each [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: CTV - Another Success Story Fatty15 (wellness product) ran CTV shoppable ads wherever viewers purchased directly from the TV. Results: 120% ROAs and 1-in-4 shopping cart adds converting to sales. CTV media: Roku Ads Manager Innovations Verses the State Regulations [...]
Copy Tip: 3 Powerful Secrets to a Money-Making Headline: Why Most Headlines Fail — and How Smart Marketers Fix Them
Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
Key Takeaways: Floaters look like pop-ups but are not blocked like traditional pop-ups. Floaters are essential for service businesses, landing [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
Key Takeaways: Using specifics is a powerful but often overlooked copywriting technique. Detailed research uncovers concrete facts that strengthen sales [...]
The Great January Response Spike Is Ahead – Here’s What Smart Marketers Do About It
Key Takeaways: • The last week of December and early January consistently deliver one of the highest response windows of [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: CTV - Another Success Story Fatty15 (wellness product) ran CTV [...]