Direct Response Copy Tip of the Week
Key Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers crush vague claims. Use exact percentages, dollars, dates, hours, comparisons. • Details build trust, and trust is the most important component of high-response copy. • Examples, proof, demonstrations, and research [...]
How Geofencing Is Changing the Way Companies Target Hard-to-Reach Prospects
Key Takeaways: • Time-based geofencing lets you capture mobile IDs from any past timeframe — 2 weeks, 2 months, even 1 year ago. • You can identify exact audiences based on where they physically were, such as Whole Foods, churches, conferences, concerts, or special events. • Marketers can then use [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, targeting, branding, and measurable advertising were the keys that grew DTN Wall Street from a few hundred subscribers to more than 150,000. • CDMG is a direct response ad agency [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday. Despite inflation, recession fears and tariffs, talking heads were wrong. People [...]
The #1 Marketing Secret That Determines 75% of Your Success: How to Test Headlines that Multiply Your Results 300% – 500%.
Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video scripts. • Direct-benefit headlines outperform indirect headlines by up to 4x and sometimes 300% to 500%. • What you think will win often loses. Counterintuitive tests repeatedly outperform “creative instinct.” [...]
Direct Response Copy Tip of the Week
Key Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers [...]
How Geofencing Is Changing the Way Companies Target Hard-to-Reach Prospects
Key Takeaways: • Time-based geofencing lets you capture mobile IDs from any past timeframe — 2 weeks, 2 months, even [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded [...]
The #1 Marketing Secret That Determines 75% of Your Success: How to Test Headlines that Multiply Your Results 300% – 500%.
Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video [...]