The Next Marketing Revolution Is Already Here: 6 Ways to Profit From It
Key Takeaways Accountability is becoming more important. Measure leads, sales, conversions, ROI, and ROAS—not simply impressions. Direct mail produces outstanding ROAS, often better than digital. Advanced AI data and multi-channel integration make it substantially more sophisticated than traditional mass mailing. Multi-channel doesn’t mean “use everything.” It means coordinating the right [...]
Will AI Recommend You—or Your Competitor? 7 Steps to Capture More Leads and Sales This Christmas and Into 2027
Key Takeaways Small visual changes can make a measurable difference in advertising response. Test one element at a time to identify what drives better results. The photo showing a man looking down with his eyes shut outperformed the alternative. Test B generated a 14.32% higher response than Test A. Make [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
Key Takeaways The direction a person’s face is pointed deserves testing. In this comparison, the photo with the man looking down and his eyes shut outperformed the photo with the man looking straight ahead and his eyes open. Small visual differences can affect response. Changing the main photo produced a [...]
Copy Tip: Get Into Your Prospect’s Mind—Before You Write Your Next Ad
Key Takeaways Understand your prospect before writing your copy. Identify the problem or desire behind the purchase. Connect product features to outcomes the reader values. Recognize emotional motivations in B2B buying, too. Use customer conversations and research to test your assumptions. Address the doubts that hold prospects back. Write to [...]
How to Grow E-Commerce Marketing Sales in 2026: 11 Secrets Most Marketers Don’t Know About Increasing Profits In This Economy
Key Takeaways Build your marketing around a sale. Your advertising, offer, landing page and checkout should work together to turn prospects into customers. Target buying behavior. Transactional data can help you identify prospects based on what they purchase, not simply how they look on paper. Test for profitable results. Measure [...]
The Next Marketing Revolution Is Already Here: 6 Ways to Profit From It
Key Takeaways Accountability is becoming more important. Measure leads, sales, conversions, ROI, and ROAS—not simply impressions. Direct mail produces outstanding [...]
Will AI Recommend You—or Your Competitor? 7 Steps to Capture More Leads and Sales This Christmas and Into 2027
Key Takeaways Small visual changes can make a measurable difference in advertising response. Test one element at a time to [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
Key Takeaways The direction a person’s face is pointed deserves testing. In this comparison, the photo with the man looking [...]
Copy Tip: Get Into Your Prospect’s Mind—Before You Write Your Next Ad
Key Takeaways Understand your prospect before writing your copy. Identify the problem or desire behind the purchase. Connect product features [...]
How to Grow E-Commerce Marketing Sales in 2026: 11 Secrets Most Marketers Don’t Know About Increasing Profits In This Economy
Key Takeaways Build your marketing around a sale. Your advertising, offer, landing page and checkout should work together to turn [...]