33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. Curiosity can open the door. The drone and locked safe gave recipients a specific reason to respond. Make the item relevant. The drone connected directly to the company’s technology. Give [...]
X Just Removed One of the Biggest Conversion Killers: What Marketers Must Know About the New Lead Gen Ads
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without forcing them to leave the platform. After a user’s first submission, information can be pre-populated on subsequent forms—reducing typing, friction and abandonment. The format will be particularly powerful when advertising [...]
10 Features Rewritten as Powerful Customer Benefits: Before-and-After Examples That Can Make Your Copy Sell More [Plus 5 Rules to Follow]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature will do for the customer. Features provide facts. Benefits create desire. The most persuasive copy does not eliminate features; it translates them into meaningful outcomes. Asking “So what?” after every [...]
Marketing to Seniors: 44 Surprising Advertising Insights
-Key Takeaways Don’t treat everyone over 50 as one market. Segment by age, interests, behavior, transactions and media responsiveness. Use direct response, not vague image advertising. Give prospects a specific reason to respond and measure the results. Think multichannel. Direct mail, email, Facebook, YouTube, search, retargeting, television, radio and other [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. Instagram: The Importance of Post Captions Instagram is pushing post captions. In a guide on how to write compelling post captions, the platform stressed that the feature plays a key role in providing context, both to human viewers and [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. [...]
X Just Removed One of the Biggest Conversion Killers: What Marketers Must Know About the New Lead Gen Ads
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without [...]
10 Features Rewritten as Powerful Customer Benefits: Before-and-After Examples That Can Make Your Copy Sell More [Plus 5 Rules to Follow]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature [...]
Marketing to Seniors: 44 Surprising Advertising Insights
-Key Takeaways Don’t treat everyone over 50 as one market. Segment by age, interests, behavior, transactions and media responsiveness. Use [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. Instagram: The Importance of Post Captions Instagram is pushing [...]