Subscription Marketing and Advertising: The #1 Secret to Successfully Launch and Market Your Box — 13 Powerful Superchargers to Dominate Your Market
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. Digital advertising, email, direct mail, and video should reinforce the same offer. Use direct mail throughout the customer relationship. Test it for acquisition, follow-up, and subscriber reactivation. Make buying—and staying—easy. [...]
How Strategic Multichannel Marketing Helped Drive a 6X+ Increase in Sales Activity
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction activity after our marketing campaign went live. Monthly transactions rose from a three-month pre-campaign baseline of 54.69 to 461 at the June peak, with each transaction averaging approximately $1,400 to [...]
Shocker: Maria Bartiromo Is Out at Fox—But Why? [VIDEO]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo championed individual freedom, free enterprise, and limited government while challenging government overreach. Craig Huey’s personal interview experience with Bartiromo is included, and Craig comments that her voice and tough questioning [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. Lowes E-Commerce Boom: E-commerce Sales Top Revenue Producer – 15.7% Online sales for Lowes were their top income generator. It’s been a tough downward market for Lowes, but e-commerce helped the bottom line. Sales increased 0.2% in the second [...]
The Battleground States Political Marketing Is Historic – Impacting Your Costs and Response
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those that will go Democrat or Republican. AdImpact reports $510 million in political advertising aired nationwide during the first two weeks of September alone. Texas and Ohio each attracted more than [...]
Subscription Marketing and Advertising: The #1 Secret to Successfully Launch and Market Your Box — 13 Powerful Superchargers to Dominate Your Market
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. [...]
How Strategic Multichannel Marketing Helped Drive a 6X+ Increase in Sales Activity
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction [...]
Shocker: Maria Bartiromo Is Out at Fox—But Why? [VIDEO]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: 1. Lowes E-Commerce Boom: E-commerce Sales Top Revenue Producer – [...]
The Battleground States Political Marketing Is Historic – Impacting Your Costs and Response
The post-Labor Day political advertising rush has hit all across the U.S. but specifically in the battleground states – those [...]