Direct Mail Retargeting (DMRT) Your Secret Path for Multichannel Success: 6 Things Every President and Marketing Director Should Know
Key Takeaways Direct Mail Retargeting (DMRT) sends targeted direct mail to website and landing page visitors—even if they never provide contact information. DMRT gives marketers a second chance to convert prospects who leave without taking action. The combination of digital marketing and direct mail creates a more powerful multichannel experience. [...]
11 Testimonial Secrets That Can Dramatically Boost Response: Why Smart Marketers Are Doubling Down on Authentic Social Proof
Key Takeaways AI-generated testimonials have created a trust problem. Video testimonials are now easier to create and more important than ever. Social proof is no longer limited to testimonials—it includes screenshots, reviews, comments, emails, texts, and community engagement. Authenticity beats polish more than ever. B2B buyers increasingly seek peer validation [...]
3 Short Little-Known Things Every President & Marketer Should Know
Here are 3 short, but powerful things you should know: 1. CTV Boom Streaming platforms for CTV saw a 71% growth in viewership over the past four years, reaching 45% of total TV consumption. For the first time streaming surpassed the reach of broadcast (20%) and cable (24%) for the [...]
7 Things Every Business Owner Should Know About the AI Ad War on ChatGPT
Key Takeaways ChatGPT now runs sponsored placements — and your competitors may already be buying them against the exact prompts your buyers are typing right now. A sponsored card appears below ChatGPT's answer, clearly labeled "Sponsored," intercepting buyers at the precise moment they are ready to decide. There is no [...]
Netflix CTV Advertising: 7 Things Every Direct Response Marketer Must Know
Key Takeaways Netflix is no longer just a branding platform for Fortune 500 companies. It’s now becoming a direct-response platform. QR codes, programmatic buying, and advanced audience targeting are making Netflix more direct-response friendly. Health, wellness, financial, investment, and business marketers may now be able to reach highly relevant prospects [...]
Direct Mail Retargeting (DMRT) Your Secret Path for Multichannel Success: 6 Things Every President and Marketing Director Should Know
Key Takeaways Direct Mail Retargeting (DMRT) sends targeted direct mail to website and landing page visitors—even if they never provide [...]
11 Testimonial Secrets That Can Dramatically Boost Response: Why Smart Marketers Are Doubling Down on Authentic Social Proof
Key Takeaways AI-generated testimonials have created a trust problem. Video testimonials are now easier to create and more important than [...]
3 Short Little-Known Things Every President & Marketer Should Know
Here are 3 short, but powerful things you should know: 1. CTV Boom Streaming platforms for CTV saw a 71% [...]
7 Things Every Business Owner Should Know About the AI Ad War on ChatGPT
Key Takeaways ChatGPT now runs sponsored placements — and your competitors may already be buying them against the exact prompts [...]
Netflix CTV Advertising: 7 Things Every Direct Response Marketer Must Know
Key Takeaways Netflix is no longer just a branding platform for Fortune 500 companies. It’s now becoming a direct-response platform. [...]