Blog

Blog

Blog2025-03-18T13:51:10-06:00
909, 2025

8 Costly and Common Direct Mail Blunders

By |September 9, 2025|Landing Pages, Lead Generation, Product Marketing, Response, Successful Marketing Campaigns, Unique Selling Proposition|

Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail can lift response by 86%.   Last week, in Part [...]

909, 2025

Apple: Why Database Marketing Makes It Not Just Survival—But Profitable

By |September 9, 2025|Advertising & Marketing, Apple, Database Marketing, ROI, Sales|

Key Takeaways: Apple’s real power isn’t gadgets—it’s its database of 2.2 billion devices. Database marketing drives recurring revenue, upsells, and cross-sells. Even in uncertain markets, Apple secures profitability through its services and database leverage. Recurring revenue from services now makes up 25%+ of Apple’s total sales. Every company—large or small—can [...]

409, 2025

8 Costly and Common Direct Mail Blunders, Part 1

By |September 4, 2025|Advertising & Marketing, Direct Mail, Direct Response Marketing, Successful Marketing Campaigns|

Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI.   Direct mail still works. In fact, in today’s AI-driven, digital-dominated world, [...]

409, 2025

Testing Corner: The Power of Data-Driven Names

By |September 4, 2025|Data, Direct Mail, ROI, Testing Corner, Transactional Data Modeling|

Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable [...]

Go to Top