4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the first to advertise on ChatGPT. They are directing shoppers back to their own storefront rather than relying on ChatGPT’s native shopping experience. Buying ads on ChatGPT means they’re now paying [...]
How One Videolog Generated a Remarkable 28% Response From a Difficult, Skeptical Audience
Key Takeaways A videolog is a physical direct-mail package with a built-in video screen that begins playing automatically when the recipient opens it. Videologs are especially effective for marketing to a small, carefully selected, high-value B2B or B2C audience. Because videologs are unusual, tangible and difficult to ignore, they can [...]
WARNING: Marketers Are Making the Same Mistake With AI That Investors Made With Tech in 2021
Key Takeaways Marketers are piling into AI tools and AI-driven platforms at peak hype, echoing the pattern that burned investors when the tech bubble corrected in 2022. AI is already embedded throughout modern marketing. Your ad platforms, targeting, bidding, and creative tools all rely on AI under the hood, often [...]
How One B2B “Magalog” Bypassed the Gatekeepers—and Reached the Real Corporate Decision-Makers: 11 Key Things Every President or Marketing Executive Should Know
Key Takeaways SurfControl faced well-funded competitors that overwhelmed MIS and IT managers with advertising, direct mail, email, and sales calls. The main marketing challenge was not only a limited budget but also that technical managers often recommended solutions without having final purchasing authority. The campaign bypassed the crowded technical audience [...]
Testing Corner: How a Four-Cent Price Increase Boosted Sales 10% – The surprising American Express Test That Proves You Should Never Guess What Customers or Prospects Will Do
Key Takeaways American Express Publishing tested four prices for the same publication. A price of $19.99 generated 10% more sales than the $19.95 control. The lowest tested price—$19.49—produced the worst results. A lower price does not automatically produce more orders. Small pricing differences can significantly change response. Customers and [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Amazon: New Advertising on ChatGPT Amazon is among the [...]
How One Videolog Generated a Remarkable 28% Response From a Difficult, Skeptical Audience
Key Takeaways A videolog is a physical direct-mail package with a built-in video screen that begins playing automatically when the [...]
WARNING: Marketers Are Making the Same Mistake With AI That Investors Made With Tech in 2021
Key Takeaways Marketers are piling into AI tools and AI-driven platforms at peak hype, echoing the pattern that burned investors [...]
How One B2B “Magalog” Bypassed the Gatekeepers—and Reached the Real Corporate Decision-Makers: 11 Key Things Every President or Marketing Executive Should Know
Key Takeaways SurfControl faced well-funded competitors that overwhelmed MIS and IT managers with advertising, direct mail, email, and sales calls. [...]
Testing Corner: How a Four-Cent Price Increase Boosted Sales 10% – The surprising American Express Test That Proves You Should Never Guess What Customers or Prospects Will Do
Key Takeaways American Express Publishing tested four prices for the same publication. A price of $19.99 generated 10% more [...]