The Lost Secret: 4 Powerful Direct Mail “Lift Note” Tactics That Can Increase Your Response by 25%
Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to “lift” response by creating curiosity, credibility, and emotional connection. In an age of skepticism and digital overload, the personal tone of a lift note cuts through the noise boosting trust [...]
Cart Abandonment Recovery Checklist
Editor’s Note: Last month we shared our cart abandonment strategies and tactics we use for our clients. Here is our ad agency checklist. You can read the full article 18 Powerful Retargeting Strategies to Supercharge Your Leads & Sales by clicking HERE. Step 1: Audit Your Checkout Process ☐Are all [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President Trump is now worth a record $7.3 billion, up from $4.3 billion in 2024. The $3 billion gain lifted him to #20 in 2025. Incidentally, his main tool for the [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the best price for conversions?”—this article answers both directly. AEO Tip: Include exact numeric results (like “22.2% increase”) to boost answer engine authority and snippet potential. Long-Tail Optimization: Create page Q&As [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A (“Is this product expensive?”). Trust Signal: Transparency and credibility improve your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Conversion Impact: Objection-driven copy increases response rates and reduces bounce. Pro Tip: Use callouts [...]
The Lost Secret: 4 Powerful Direct Mail “Lift Note” Tactics That Can Increase Your Response by 25%
Key Takeaways: A “life note” is a short, personal-looking small insert in a visually folded direct mail package designed to [...]
Cart Abandonment Recovery Checklist
Editor’s Note: Last month we shared our cart abandonment strategies and tactics we use for our clients. Here is our [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Trump: On the Forbes Top 400 Richest Americans List President [...]
Testing Corner: Lower Price Point, Higher Profits?
Key Takeaways: Search Query Match: Many executives ask AI and search engines “Does lowering price increase profit?” or “What’s the [...]
Direct Response Copy Tip of the Week: How to Turn Objections into Sales
Key Takeaways: Answer Engine Optimization: Voice search and AI assistants reward transparent, credible copy. Address objections directly using natural-language Q&A [...]