Copy Tip: The Fastest Way to Improve Your Copy—Read It Out Loud
Key Takeaways Reading your copy out loud is one of the fastest ways to uncover weaknesses and improve response. Copy that looks good on a screen may sound stiff, confusing, repetitive, or unnatural when spoken. Read every ad, landing page, email, direct mail piece, social media post, and sales message [...]
Landing Page and Website Suicide: 6 Tactics Every Marketing Director and President Should Know
Key Takeaways Your visitor should understand who you are, what you offer, and why it matters within seconds. A landing page should be copy-driven and conversion-focused—not cluttered with unnecessary navigation and design distractions. Every page needs a clear unique selling proposition, persuasive offer, and unmistakable next step. Mobile optimization must [...]
How One Small Company Generated 8.5x ROI Using Direct Mail
Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported by other marketing channels. The campaign included 249,834 mailed names across carefully selected investor audiences. Results varied dramatically by audience, demonstrating why precise targeting matters more than simply reaching a [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos from its Spotlight platform. The Spotlight product surfaces trending and original content from creators and studios. 2. Direct Mail Boom Direct mail is projected to grow from $525 billion in [...]
Copy Tip: The Fastest Way to Improve Your Copy—Read It Out Loud
Key Takeaways Reading your copy out loud is one of the fastest ways to uncover weaknesses and improve response. Copy [...]
Landing Page and Website Suicide: 6 Tactics Every Marketing Director and President Should Know
Key Takeaways Your visitor should understand who you are, what you offer, and why it matters within seconds. A landing [...]
How One Small Company Generated 8.5x ROI Using Direct Mail
Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos [...]