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Blog2025-03-18T13:51:10-06:00
308, 2026

Direct-Response Radio Alert: 10 Things Marketers Should Know Including the Dramatic Christian-Radio Expansion Marketers Cannot Afford To Ignore [Top 10 List]

By |August 3, 2026|Christian Radio, Digital Advertising, Direct Response Radio, Radio, SiriusXM|

Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s fourth-largest format, with 1,452 stations and a year-over-year gain of 26. Together, the two Christian categories account for 3,632 stations—creating a massive, expanding opportunity for direct-response marketers. Christian radio should [...]

308, 2026

Craig Huey’s 6 Transformational Marketing and Advertising Predictions for 2026–2027 Reshaping Profits and Growth

By |August 3, 2026|AEO, AI, CTV, Direct Response Marketing, Multichannel Marketing|

Key Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of the Internet. Companies that prepare today will gain a meaningful competitive advantage tomorrow. Connected TV (CTV) is rapidly evolving into one of the most profitable customer acquisition channels, combining television’s [...]

2807, 2026

Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO]

By |July 28, 2026|AIDA Formula, Copy Tips, Direct Response Copy Tips, Response Rate|

  Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy is written to generate a specific, measurable action rather than simply building awareness. Effective copy speaks directly to one prospect by frequently using words like "you" and "your." Features describe [...]

2807, 2026

What You Know About Your Customers That Your Competitors Don’t

By |July 28, 2026|Advertising & Marketing, Customer Interest, Direct Marketing Update, Test Results|

Key Takeaways Most marketers assume best practices are common knowledge and that competitors know everything they know. In reality, meaningful competitive advantages often come from insights others have not discovered. The strongest marketers are not relying on different trend reports. They are applying knowledge gained through testing, client work, and [...]

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