Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are [...]
7 Benefits to Multichannel, Integrated Marketing
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]
3 Stunning Online Shopping Facts You Need to Know
The results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping 89% of Americans say free shipping is important to their online purchasing. Free Shipping Upsell 72% of women who shop online say they sometimes or often find themselves spending more [...]
E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. [...]
Double Your Response With This Direct Mail Strategy
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually [...]
7 Benefits to Multichannel, Integrated Marketing
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that [...]
3 Stunning Online Shopping Facts You Need to Know
The results were stunning… and useful. YouGov released an online shopping survey. Here are the top 4 findings: Free Shipping [...]
E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers
Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or [...]