1) Christian films are booming Faith-based Christian films have become big hits, and Angel Studios is responsible for producing many of those hits. They raise capital for their films through crowdfunding campaigns, enabling them to fund numerous successful film and [...]
As AI technology spreads across industries, so do the hidden risks. AI errors could have serious consequences. My ad agency uses AI in multiple ways… all with caution. I use AI and Chat GPT for multiple purposes, including research and [...]
Informed delivery is a critical but little-known way to increase your direct mail response. Informed delivery is where the USPS digitally scans the outside of your mail pieces and emails the image to recipients before they arrive in their mailboxes. [...]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. And reexamine your current strategies and tactics.Here are 18 advertising and marketing strategies/infographics – a virtual [...]
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at [...]
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting [...]
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it’s not. Should you [...]
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His many blessings … and to the opportunities created by America’s first Thanksgiving—the triumph of freedom over socialism. When you think [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see [...]
