8 Costly and Common Direct Mail Blunders, Part 1
Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI. Direct mail still works. In fact, in today’s AI-driven, digital-dominated world, [...]
Testing Corner: The Power of Data-Driven Names
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable [...]
Four Surprising Things Every Marketer Should Know About AEO
Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different answers: ChatGPT, Gemini, and XAI each filter content uniquely. Answers beat keywords: You must provide actionable, authoritative content. Speed matters: Prospects decide based on the first answer they trust [...]
Copy Tip: Power Words that Trigger Action
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate quickly, which is critical since you only have seconds to make an impression. Why Power Words Matter Do you want your copy to get read… or ignored? The difference [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab [...]
8 Costly and Common Direct Mail Blunders, Part 1
Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy [...]
Testing Corner: The Power of Data-Driven Names
Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive [...]
Four Surprising Things Every Marketer Should Know About AEO
Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different [...]
Copy Tip: Power Words that Trigger Action
Key Takeaways: Power words grab attention, spark curiosity, and drive action. They're not just fluff — they persuade and motivate [...]
Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]
Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why [...]