Blog

Blog

Blog2025-03-18T13:51:10-06:00
409, 2025

8 Costly and Common Direct Mail Blunders, Part 1

By |September 4, 2025|Advertising & Marketing, Direct Mail, Direct Response Marketing, Successful Marketing Campaigns|

Key Takeaways: Direct mail is still the #1 most powerful medium for generating measurable response. The offer, list, and copy make or break success. Weak offers, bad lists, and non-response copy are the top 3 killers of ROI.   Direct mail still works. In fact, in today’s AI-driven, digital-dominated world, [...]

409, 2025

Testing Corner: The Power of Data-Driven Names

By |September 4, 2025|Data, Direct Mail, ROI, Testing Corner, Transactional Data Modeling|

Key Takeaways: Direct mail–generated names outperform online names by 66% or more. Transactional Data Modeling (TDM) identifies the most responsive prospects across both mail and digital. Great creative can’t fix bad data — success starts with the right list. Direct mail remains one of the most reliable, measurable, and profitable [...]

409, 2025

Four Surprising Things Every Marketer Should Know About AEO

By |September 4, 2025|AEO, Artificial Intelligence, ChatGPT, Google, Marketing Trends, SEO|

Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different answers: ChatGPT, Gemini, and XAI each filter content uniquely. Answers beat keywords: You must provide actionable, authoritative content. Speed matters: Prospects decide based on the first answer they trust   [...]

2808, 2025

Skyrocketing Sales with Pre-Roll: The One Video Tool Every Marketer Must Use [See 9 Steps to Winning]

By |August 28, 2025|Lead Generation, Pre-Roll, Sales, Successful Marketing Campaigns|

Key Takeaways: What it is: Pre-roll ads are short video commercials that play before YouTube (and other platform) videos. Why it matters: Studies show 70%+ of buyers have purchased after seeing a YouTube ad. Direct-response edge: With the right message, pre-roll generates leads and sales—not just views. Best practices: Grab [...]

Go to Top