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Blog2025-03-18T13:51:10-06:00
1905, 2025

Double Your Response With This Direct Mail Strategy

By |May 19, 2025|Advertising & Marketing, Bookalog, Direct Response Marketing|

The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever to build trust and credibility. Bookalogs are [...]

1905, 2025

7 Benefits to Multichannel, Integrated Marketing

By |May 19, 2025|Integrated Marketing, Multichannel Marketing, Successful Marketing Campaigns|

In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t just rely on one channel to drive prospects to your landing [...]

1905, 2025

E-Commerce TV Revolution: Comcast’s Video Advertising for Small D2C Marketers

By |May 19, 2025|Advertising & Marketing, Digital Marketing, E-Commerce, TV, Video|

Comcast’s efforts to create a one-stop TV advertising platform that simplifies premium video buying much like buying a pre-roll on YouTube. It’s called Universal Ads. Here are things you should know: Audience The audience for this new service is small and medium size businesses who can use TV as a [...]

1505, 2025

Testing Corner: Which Magalog Headline Worked the Best?

By |May 15, 2025|Advertising & Marketing, Magalog, Testing Corner|

An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. [...]

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