Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate…. specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing [...]
Rebranding Skyrockets 5,000 New Paid Subscribers/Members in Less Than 6 Months: How One Mature Product Was Able to Dramatically Turn Around Its Profitability
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has already made assumptions about the product, they [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: [...]
The Worst TV/Video Ad of 2024… The Best Ad… How One Car Company Got It Wrong, the Other Right [2 Must-See TV/Ad Videos] – 3 Reality Checks You Should Know…
It was an insane amount of wasted money… This is an ad you should see on what not to do… and another ad that is great and done right. First, let’s look at the bad ad… it’s how you destroy a company’s positioning, branding, and marketing. As an advertising professional, [...]
Communist Chinese Cyber Scams Are Killing Your QR Code Campaigns – What You Need to Know
QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose their punch. Why? Because Communist Chinese cyber criminals are flooding the market with fake QR codes – and your prospects are paying the price. And millions of Americans are now [...]
Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and [...]
Rebranding Skyrockets 5,000 New Paid Subscribers/Members in Less Than 6 Months: How One Mature Product Was Able to Dramatically Turn Around Its Profitability
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
The Worst TV/Video Ad of 2024… The Best Ad… How One Car Company Got It Wrong, the Other Right [2 Must-See TV/Ad Videos] – 3 Reality Checks You Should Know…
It was an insane amount of wasted money… This is an ad you should see on what not to do… [...]
Communist Chinese Cyber Scams Are Killing Your QR Code Campaigns – What You Need to Know
QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose [...]