New Trends in the Raising Capital Revolution: 9 Infographics for Marketing to Investors
The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This "Raising Capital Revolution" has transformed the way that businesses can get funding....and made it possible for even small businesses to see rapid, supercharged growth. The key is knowing how to reach [...]
Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the best [...]
Copy Tip: Dramatically Boost Response! Overcome Skepticism and Objections with Facts
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. They are instantly skeptical because everyone claims the same thing. All the competitors – I mean all of them – are saying some variation of “we are _______” (the fastest, [...]
The Transactional Data Matrix (TDM): Your “Secret Weapon” to Expand Your Prospect Universe
Let me share a powerful way to enlarge your universe of quality prospects … and increase your response. The Transactional Data Matrix (TDM) is the latest, most advanced method to create powerful look-a-like audiences and to maximize response with custom lists. In the past, most look-a-like audiences and even custom [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]
New Trends in the Raising Capital Revolution: 9 Infographics for Marketing to Investors
The JOBS Act has opened the door for business owners and entrepreneurs to raise capital directly from investors. This "Raising [...]
Testing Corner: What kind of Facebook ad will get you the lowest cost-per-lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I [...]
Copy Tip: Dramatically Boost Response! Overcome Skepticism and Objections with Facts
As soon as you claim your product or service is “the best”… your prospects will want to see the explosion. [...]
The Transactional Data Matrix (TDM): Your “Secret Weapon” to Expand Your Prospect Universe
Let me share a powerful way to enlarge your universe of quality prospects … and increase your response. The Transactional [...]
28% Increase in Sales: Turning Your Website into a Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They [...]