Reactivating Past Leads and Clients
I just got out of a meeting with a marketer who has a large database of former customers and former prospects. Over the years, many of these names that are over a year old have not been marketed to. This marketer had simply given up on these older customers and [...]
The Best Times to Post?
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm (Eastern Time) on Thursday or Friday. Post on LinkedIn at [...]
$7 Trillion Lost From Shopping Cart Abandonment [video]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without actually buying the item or items in their carts. That’s because the shopping cart process is often overcomplicated and requires too many steps. And, many sites aren’t mobile optimized…making the [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to seniors, too many marketers underperform because they violate some key direct response rules and use image advertising. I’ve tested over 20,000 variables in marketing [...]
Raising Capital Using Your Own Database: A Powerful Equity Crowdfunding Tool You Can’t Afford to Miss
For the first time in 80 years, you have the freedom to raise capital directly from private investors. This transformative shift – enacted under the JOBS Act – has made it possible for you to dramatically expand your business and see your profits skyrocket with an equity crowdfunding campaign. In [...]
Reactivating Past Leads and Clients
I just got out of a meeting with a marketer who has a large database of former customers and former [...]
The Best Times to Post?
Do you know when the best times to post on social media and other platforms are? Take a look at [...]
$7 Trillion Lost From Shopping Cart Abandonment [video]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with [...]
Raising Capital Using Your Own Database: A Powerful Equity Crowdfunding Tool You Can’t Afford to Miss
For the first time in 80 years, you have the freedom to raise capital directly from private investors. This transformative [...]