Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer envelope or headline of your landing [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than online names. Need help in [...]
Marketing to Seniors to Raise Capital and Sell Products
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet less than 5% of advertising is geared towards them. They [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of any teaser copy. But prospects and clients [...]
Avoid This Deadly Marketing Blunder: Corporate Website vs. Landing Pages [video]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, streamlined landing page. Watch the video below to learn how [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names [...]
Marketing to Seniors to Raise Capital and Sell Products
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you [...]
Avoid This Deadly Marketing Blunder: Corporate Website vs. Landing Pages [video]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving [...]