How Companies Can Raise Capital by Going Directly to Investors with Integrated, Multichannel Marketing
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The first thing to know is that the foundation of an effective, accountable equity crowdfunding marketing campaign is to use integrated, multichannel marketing. Integrated marketing sends all of your marketing materials [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – [...]
Copy Tip: Creating Impact With Your First Paragraph
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
37 Surprising Trends and Forecasts in Advertising and Marketing for 2019
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating powerful new opportunities for profits and growth. These are the [...]
The Top 10 For 2018
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. These are the ones that were the most controversial. They got the most comments, forwards, and shares. They were the 2018 all-stars. You won’t want to miss these! 10. Case [...]
How Companies Can Raise Capital by Going Directly to Investors with Integrated, Multichannel Marketing
With over 40 years of marketing to investors, I have developed several key strategies to reaching this select audience. The [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! [...]
Copy Tip: Creating Impact With Your First Paragraph
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]
37 Surprising Trends and Forecasts in Advertising and Marketing for 2019
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay [...]
The Top 10 For 2018
Here are the top 10 Direct Marketing Update articles from this year. These are the articles that you must read…. [...]