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Blog2025-03-18T13:51:10-06:00
3110, 2018

Video Sales and Leads from Your Landing Page: 7 Little-Known Ways to Increase Response and Profits

By |October 31, 2018|Advertising & Marketing, Digital Marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use video on your landing page, to captivate the attention of your prospects, increase your credibility and make a powerful impression. However, you must know key strategies and tactics to creating [...]

3110, 2018

Must-Read Book for Every Marketer – Especially Those Marketing to Investors or the Mature Market

By |October 31, 2018|Advertising & Marketing, Crowdfunding, New Strategies and Tactics, Successful Marketing Campaigns|

You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: Marketers interested in the newest breakthroughs, especially with investors and [...]

2310, 2018

Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response

By |October 23, 2018|Advertising & Marketing, Case Studies, Latest Direct Mail, New Strategies and Tactics|

Doing something difficult… Doing something your competitors aren’t doing… Doing something that shakes up the order… That’s what Surf Control did with their 28-page magalog. Surf Control is a global provider of corporate security software. One of their products is SuperScout, an internet filter that competes in a tough market [...]

2310, 2018

6 Tested and Proven Web Marketing Offer Strategies

By |October 23, 2018|Advertising & Marketing, Digital Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign. Many marketers are disappointed [...]

2310, 2018

Copy Tip: Explore the 5 U’s for More Powerful Copy

By |October 23, 2018|Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns|

Before you roll out your next marketing campaign, take a look at this quick checklist to make sure your copy has the 5 key elements needed to make a sale.   Unusual approach. Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, Facebook [...]

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