4 Strategies for an Award-Winning Campaign: “Save the Christians from Genocide” Generates a Powerful Response and Transforms Politics
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages and brutally attacked. It was horrific. So, I was asked by Congressman Dana Rohrbacher to help him with efforts that would help save the Christians from genocide, and give them [...]
Copy Tip of the Week: Know Your Audience
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who you are and what you have [...]
Political Marketing Breakthrough Success: 8 Advanced Strategies to Winning an Election – [Amazing Case Study]
The difference between a winning political candidate and a losing political candidate…is usually the marketing. Today’s political marketing is in some ways more advanced than consumer and B2B marketing. Winning candidates don’t need more money – they need to use money wisely. In the last presidential election, Hillary had $1.4 [...]
Alternative Health Supplement Launch: How the “4 P’s” Formula Created Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting formulas such as time [...]
The Magalog: The Out-of-the-Box Marketing Tool to Dominate Your Market [Video]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles and refers you inside to page numbers where you can learn [...]
4 Strategies for an Award-Winning Campaign: “Save the Christians from Genocide” Generates a Powerful Response and Transforms Politics
Christians were being massacred in the Middle East. They were being killed for their faith, kicked out of their villages [...]
Copy Tip of the Week: Know Your Audience
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers [...]
Political Marketing Breakthrough Success: 8 Advanced Strategies to Winning an Election – [Amazing Case Study]
The difference between a winning political candidate and a losing political candidate…is usually the marketing. Today’s political marketing is in [...]
Alternative Health Supplement Launch: How the “4 P’s” Formula Created Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of [...]
The Magalog: The Out-of-the-Box Marketing Tool to Dominate Your Market [Video]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you [...]