Get It Done Before Postages Costs Go Up … Again
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium Flat-Rate Box $14.35 $15.05 +4.9% Large Flat-Rate Box $19.95 $21.10 +5.8% [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent a direct mail campaign to … all as part of [...]
Copy Tip: 3 Copy Secrets to Improve Profitability
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” and “limited edition” to give your reader an extra-special feeling. Use intrigue and curiosity. Try using “Do not bend” or “Do not destroy without opening” as an outside envelope teaser [...]
Testing Corner: Creating a Powerful, Profitable Upsell
Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously. In marketing their online product, this is what they charge: Digital magazine only – $19.95 Digital library only – $29.95 Both magazine and [...]
Mobile Marketing: 7 Marketing Truths That Can Make You More Money
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen in a world full of distractions. They’ll see it while [...]
Get It Done Before Postages Costs Go Up … Again
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, [...]
How an Integrated Email Campaign Can Increase Clickthrough Rates AND Direct Mail Response
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes [...]
Copy Tip: 3 Copy Secrets to Improve Profitability
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” [...]
Testing Corner: Creating a Powerful, Profitable Upsell
Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell [...]
Mobile Marketing: 7 Marketing Truths That Can Make You More Money
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile [...]