“Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, email campaign, or your landing page/website. I was quoted in an issue of an industry magazine on the rules for creating a great headline. In other words, how to avoid [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story
Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into the U.S. [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning digital ads, addressable TV, direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In creating successful marketing, I use copywriting [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But, people buy for primarily emotional [...]
New AEO Tool: Google’s Duplex AI Technology – Are You Ready?
AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable megatrend impacting every company. AEO is changing how people purchase and companies make buying decisions. The latest new AEO tool comes from Google…are you ready for it? It’s called “Ask [...]
“Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar E-Commerce Success Story
Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! [...]
D2C Health Supplement Launch: How the “4 P’s” Copy Formula Created A Powerful Marketing Breakthrough [Award-Winning Campaign]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of [...]
Copy Tip: The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we [...]
New AEO Tool: Google’s Duplex AI Technology – Are You Ready?
AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable [...]