The Age of Amazon: Lowered Prices, Retail Mergers, and Why Direct Marketing is More Important than Ever [video]
Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online instead of in retail stores. The genius of this massive [...]
5 Little-Known Reasons Value Added Marketing Will Transform Your Direct Mail Response
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is you have to offer. They will not be taking a [...]
Blunder Alert: Comparison Advertising
If you're a market leader, it is a major blunder to use comparisons or include competitive products or services in your advertising. You never want to use competitive advertising online or in print. Don't give your competition any publicity. But if you're not the market leader, in order for you [...]
Are You Prepared for January's Marketing Bump?
We're preparing all the marketing materials for new clients and current clients for the January marketing period. As you know, the best time of the year for direct mail banner ads, Facebook ads, pre-rolls, and any type of marketing, is January. There's a huge seasonality bump after the holidays, giving [...]
22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers (Replay)
In case you missed "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers," you can still watch a replay of this free, no obligation webinar here. Don't miss the opportunity to discover secrets and tactics you can use to flood your company with new customers. Here’s just a [...]
The Age of Amazon: Lowered Prices, Retail Mergers, and Why Direct Marketing is More Important than Ever [video]
Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon [...]
5 Little-Known Reasons Value Added Marketing Will Transform Your Direct Mail Response
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]
Blunder Alert: Comparison Advertising
If you're a market leader, it is a major blunder to use comparisons or include competitive products or services in [...]
Are You Prepared for January's Marketing Bump?
We're preparing all the marketing materials for new clients and current clients for the January marketing period. As you know, [...]
22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers (Replay)
In case you missed "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers," you can still watch a [...]