Marketing Confusion: What Media to Use or Not to Use [Video]
https://www.youtube.com/watch?v=amdnr6J48us Want to grow your profits without wasting time or money? Choosing the right medium for your campaign is crucial! Should you use direct mail? Banner ads? Or should you use more than one? In this video, you will learn to evaluate the best media for your campaign based [...]
The Little-Known Secret to Successfully Launching a New Product: TheStreet.com
Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your gains. The secret: follow the proven direct marketing rules. I got a call from TheStreet.com wanting help to launch new premium products through [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, San Francisco: August 23 through August 26. If you're in the San Francisco area, and would like to get together, I will be at the money show from August 23 through [...]
Election Marketing Update
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During the DNC Clinton 218 emails to 21 million people 216 emails Trump 35 emails to 2 million 20 emails Deliverability: Clinton: 80-90% Trump: 20-40% What do you think?
Image and Creating a Winning Campaign: New Perspectives Quarterly
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges occurs when a company wants to project a certain image, but not sacrifice response. Let’s look at an example. The magazine New Perspectives Quarterly wanted to boost its [...]
Marketing Confusion: What Media to Use or Not to Use [Video]
https://www.youtube.com/watch?v=amdnr6J48us Want to grow your profits without wasting time or money? Choosing the right medium for your campaign is [...]
The Little-Known Secret to Successfully Launching a New Product: TheStreet.com
Launching a new online product can be fun and profitable, or a heartbreaking experience. But there is a little-known secret [...]
Upcoming Events: Money Show San Francisco and JOBS Act Webinar [Video]
I have two major events coming up, and I don't want you to miss out on either one! Money Show, [...]
Election Marketing Update
Hillary Clinton continues to dominate with a powerful marketing machine, using advanced data and analytics. During the RNC During [...]
Image and Creating a Winning Campaign: New Perspectives Quarterly
I love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most [...]