600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular in Japan. The company, Sun Chlorella, wanted to break into [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, heard me speak at a conference in Las Vegas. He [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. That means, proper planning for all your marketing… It also means launching [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group… but an individual made in the image of God. Make the copy [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I have [...]
600,000 New Customers: How to Launch a Start-Up into a Multi-Million Dollar DTC Success Story
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during [...]
The $350 Million Buyout: How a Marketing Campaign Turned a Dream Into a Reality
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over [...]
The Great January Response Spike Ahead – And What to Do About It?
The end of December and the beginning of January have historically been a spike in response to generate leads and [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always [...]