Infographic: 18 Advertising and Marketing Strategies for 2025 [A Critical Checklist]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities for profits and growth. And reexamine your current strategies and tactics.Here are 18 advertising and marketing strategies/infographics – a virtual checklist – of what you should be testing and perfecting [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy, and your email subject lines. Take a look at the following test I ran for an email campaign for [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting rule states simply that with most sales pieces, you can [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it’s not. Should you use floaters on your website or landing page? Here is [...]
Thanksgiving Celebrating Freedom Over Socialism
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His many blessings … and to the opportunities created by America’s first Thanksgiving—the triumph of freedom over socialism. When you think of this holiday, you might normally think of a big [...]
Infographic: 18 Advertising and Marketing Strategies for 2025 [A Critical Checklist]
In 2025, expect new trends that will change the way you market your products or services…. creating amazing new opportunities [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of [...]
Copy Tip: The “Three-Paragraph Rule”
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I [...]
Thanksgiving Celebrating Freedom Over Socialism
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His [...]