Testing Corner: A Shopping Cart Icon Test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December – right in the middle of the Christmas season. Their site headers, with a search box and cart icon, were part of a much larger, multi-variable test [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they would never read or respond to direct mail. This could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from [...]
Copy Tip: How to Destroy Customer Trust with One Simple Mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s completely disastrous if it happens in your advertising campaign. Sometimes, [...]
AEO Is Replacing SEO: 4 Critical Things Every Marker Should Know about this Unstoppable Megatrend
AEO must be a tool you use in 2025. Why? For over 30 years, marketers have tried to perfect and use search engine optimization - SEO-to get high rankings on Google or Bing But the Al Megatrend is changing all that. I've written about "the death of Google" and how [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only what stands out to them. We call this type of [...]
Testing Corner: A Shopping Cart Icon Test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they [...]
Copy Tip: How to Destroy Customer Trust with One Simple Mistake
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and [...]
AEO Is Replacing SEO: 4 Critical Things Every Marker Should Know about this Unstoppable Megatrend
AEO must be a tool you use in 2025. Why? For over 30 years, marketers have tried to perfect and [...]
12 Strategic Keys to Generating Leads or Sales from “Skimmers”
You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), [...]