Lead Generation and Conversion Secrets for the Super Wealthy: 9 Key Steps for Successful Marketing to America’s Top Income
Lead generation and conversion of the ultra-wealthy - often classified as the Accredited Investor - has significant differences than traditional business-to-business or general consumer lead generation marketing. That’s because the “Accredited Investor” requires some important and unique marketing advertising tactics and strategies. An Accredited Investor is defined as any [...]
A Little-Known Secret to Boosting Response Rates
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time in my seminars and bootcamps: What exactly is great direct response photography? The answer is simple: Great direct response photographs are pictures that enhance and complement your copy without distracting. [...]
Copy Tip: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of the best ways to do this is with active, descriptive verbs. Take a look at the following two sentences. Which do you think brings more vibrancy? The chief engineer made [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The “show the price” group argues that placing the price prominently [...]
The Commercial before the Video
One of the growing media used to target a specific audience is the commercial used before you watch a video. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set of variables. I’ve created over 400 videos and [...]
Lead Generation and Conversion Secrets for the Super Wealthy: 9 Key Steps for Successful Marketing to America’s Top Income
Lead generation and conversion of the ultra-wealthy - often classified as the Accredited Investor - has significant differences than [...]
A Little-Known Secret to Boosting Response Rates
It’s not commonly known, but great photography can boost your response. Here’s a question I hear all the time [...]
Copy Tip: Energizing Verbs for Maximum Punch!
When crafting your direct response copy, you always want your copy to be dynamic, exciting and alive. One of [...]
Testing Corner: To Price or Not to Price?
You’ve got a great product or service at a great price. Half of your creative team wants to place [...]
The Commercial before the Video
One of the growing media used to target a specific audience is the commercial used before you watch a [...]