Is Your Mailing List All It Can Be?
New lists mean greater sales. Not getting a second opinion may mean a lower response rate. We can review your current postal and email lists and find out what you may be missing! If you haven’t reviewed all the new direct response lists (postal and email) that have come on [...]
How to Market to the Wealthy [Video]
If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general consumer. In marketing to the affluent, you follow the same direct response rules as for anyone, but there are differences in strategy, tactics, copy, and art that are going to [...]
Marketing to Businesses: 5 Ways to Generate Leads and Sales You May Be Overlooking [video]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are the best ways to do it? Here are 5 tips: 1. [...]
Direct Response Copy Tip of the Week: Warning – Lack of Detail Kills Response
When reviewing copy, remember that one of the things that distinguishes a winner from a loser, or a campaign that is mediocre from one that is great, is the amount of specifics and details that are put into the direct marketing package, email or website. Get to the point with [...]
Testing Corner: Humor versus the Straight Approach
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide, a skeptical audience. The goal was to generate leads for their in-bound telemarketing services. Your envelope is a key factor in getting you piece into the hands of [...]
Is Your Mailing List All It Can Be?
New lists mean greater sales. Not getting a second opinion may mean a lower response rate. We can review your [...]
How to Market to the Wealthy [Video]
If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general [...]
Marketing to Businesses: 5 Ways to Generate Leads and Sales You May Be Overlooking [video]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the [...]
Direct Response Copy Tip of the Week: Warning – Lack of Detail Kills Response
When reviewing copy, remember that one of the things that distinguishes a winner from a loser, or a campaign that [...]
Testing Corner: Humor versus the Straight Approach
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of [...]