Marketer Alert: The Massive Hurricanes That Have Devastated Florida, Georgia, South Carolina, North Carolina, and Tennessee Have Impacted Every Marketer Who Markets in These States—What You Should Do…
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many post offices in the impacted area are damaged or closed, [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors [...]
Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously, and many assume that’s because it works. So, let’s put it to the test. In this A/B [...]
Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]
Direct mail is still one of the best ways to market your product or service… even in an online world. The response rates, targeting, and scientific marketing have dramatically improved in the last few years. Based upon mailing this year for my clients over 18 million direct mail pieces… there [...]
Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)
How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative execution. That’s what my team did in helping turn TheStreet.com around from falling sales. TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call [...]
Marketer Alert: The Massive Hurricanes That Have Devastated Florida, Georgia, South Carolina, North Carolina, and Tennessee Have Impacted Every Marketer Who Markets in These States—What You Should Do…
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your [...]
Testing Corner: Commonly Used Call-To-Action (CTA) Put to the Test – An 87.5% Increase!
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information [...]
Direct Mail Boom: 3 Must-Know Reasons Marketers Are Using Direct Mail in an Online World [VIDEO Brief]
Direct mail is still one of the best ways to market your product or service… even in an online world. [...]
Marketing Turnaround: Repositioning an Existing Product and Taking it to a Higher Level of Profitability and Growth (350% Over Expectations)
How do you successfully create a marketing turnaround? It usually requires significant changes involving branding, positioning, offer, and yes, creative [...]