Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many marketers who forget [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about old-fashioned TV. My agency has created over 300 TV ads and 13 infomercials for our clients. It still works. But the response rate potential from "addressable" TV is awesome. That’s [...]
D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) – Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. Direct mail is powerful on its own. But when combined [...]
ICYMI: Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain markets for entrepreneurs and service-based businesses. I told Leonard that [...]
4 Little Known Marketing Trends You Should Know, But Probably Don’t
1.) Amazon Employees: CEO Bold Call Amazon employees who comply with the company’s 5-days-a-week-in-the-office policy taking effect in January 2025 can quit, said AWS CEO Matt Garman during a meeting last week. “If there are people who just don’t work well in that environment and don’t want to, that’s okay, [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s [...]
Addressable TV: A Revolutionary Way To Target Your Core Audience
Old-fashioned TV advertising on cable and satellite is losing market share to streaming services. It’s not that I’m negative about [...]
D2C Breakthrough: The Intersection of Digital and “Direct Mail” Retargeting (DMRT) – Your “Secret Weapon” For Supercharging Results For Your Multichannel Campaign
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing [...]
ICYMI: Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about [...]
4 Little Known Marketing Trends You Should Know, But Probably Don’t
1.) Amazon Employees: CEO Bold Call Amazon employees who comply with the company’s 5-days-a-week-in-the-office policy taking effect in January 2025 [...]