28% Response for Lead Generation Campaign: The Power of the Videolog
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best-kept secrets when you have a small target audience for both B2B and B2C. Our client wanted to hold an event [...]
E-commerce Sparks Revenue Growth For Pinterest
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to advertisers more than doubled, partly attributed to the completed rollout [...]
How One Video Generated 48,000 New Paid Subscribers in Less Than 6 Months: The Power of VSL
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have created over 400 TV commercials, infomercials, videos, and VSLs. A [...]
“Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary source of buyers and profits: a Newsalog A newsalog is a little-known, but powerful direct mail format. Direct mail in an online world is a fundamental part of a multichannel [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising pieces are heavy with emotion from start to finish. This [...]
28% Response for Lead Generation Campaign: The Power of the Videolog
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so [...]
E-commerce Sparks Revenue Growth For Pinterest
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the [...]
How One Video Generated 48,000 New Paid Subscribers in Less Than 6 Months: The Power of VSL
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is [...]
“Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary [...]
Copy Tip: Facts or Emotions?
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain [...]