Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a true multimillion-dollar success story. The idea and obstacle was to [...]
Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response agency. Still, recent trends show influencer marketing can produce a [...]
Direct Response Copy Tip: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of [...]
Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI
Testing is normally something that you do when you test variables such as one headline versus another headline. You make sure that you’re testing apples for apples. The following test is not apples for apples but discloses an important direct mail truth. When we do direct mail campaigns for clients, [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should always be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, and happier. Once they feel those things, they’re more likely to [...]
Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success [...]
Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel [...]
Direct Response Copy Tip: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way [...]
Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI
Testing is normally something that you do when you test variables such as one headline versus another headline. You make [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should [...]