Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents are easy to target for marketing and advertising… and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer, benefits and copy. Test: We tested one client’s direct mailing for gender [...]
Copy Tip: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
Christmas Marketing and Advertising Gift Ideas
Christmas is less than a week away… do you have all of the presents you need? Here are two unique gift ideas for family, friends, and clients who are entrepreneurs, business owners, marketers, or students. Anyone who owns and runs a business will appreciate discovering [...]
Marketing to Parents and Grandparents: Breaking free from the Chains of Retail to Successful B2C (or B2B) – The Right Strategies and Tactics
One of the hottest and most profitable markets today is parents… and grandparents. One reason is that parents and grandparents [...]
Testing Corner: Surprising Results When Testing Gender Response
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and [...]
Copy Tip: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as [...]
Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I [...]
Christmas Marketing and Advertising Gift Ideas
Christmas is less than a week away… do you have all of the presents you need? Here are two unique [...]