3 Short Marketing Trends and Things Every Marketer and President Should Know But Probably Don’t
1.) YouTube Shorts Breakthrough The trouble with YouTube shorts was that they were too short - no longer than 60 seconds. But there has been a positive breakthrough. You will now be able to upload videos up to 3 minutes in length versus the current limit of 60 seconds. Marketers [...]
How Geofencing is Changing the Way Companies Target Their Prospects for Often Hard-to-Reach Audiences
This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows me to identify any location (like Whole Foods) and identify anyone at the store, and obtain their mobile ID. I can go back to any time frame I want. I [...]
The Value of Testing: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it — just the prospects for your product. The headline is responsible for 75% of the success or failure of your digital ads, direct mail pieces, pre-rolls, podcasts, landing page, or video script. Use your headline and illustration to grab your prospects’ [...]
Marketer Alert: The Massive Hurricanes That Have Devastated Florida, Georgia, South Carolina, North Carolina, and Tennessee Have Impacted Every Marketer Who Markets in These States—What You Should Do…
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything else. They are looking to pick up the pieces, help neighbors, and survive. The same goes for direct mail. Many post offices in the impacted area are damaged or closed, [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your product or service is “the best,” … your prospects will want to see proof or an explanation. They are instantly skeptical because everyone claims the same thing. All the competitors [...]
3 Short Marketing Trends and Things Every Marketer and President Should Know But Probably Don’t
1.) YouTube Shorts Breakthrough The trouble with YouTube shorts was that they were too short - no longer than 60 [...]
How Geofencing is Changing the Way Companies Target Their Prospects for Often Hard-to-Reach Audiences
This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows [...]
The Value of Testing: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it — just the prospects for your product. The headline is responsible [...]
Marketer Alert: The Massive Hurricanes That Have Devastated Florida, Georgia, South Carolina, North Carolina, and Tennessee Have Impacted Every Marketer Who Markets in These States—What You Should Do…
When a disaster hits, people are obviously not looking at digital ads, TV commercials, radio commercials, Facebook, YouTube, or anything [...]
Copy Tip: Dismantling Skepticism to Dramatically Boost Response!
We live in an Age of Skepticism. Your prospects and even clients/customers are skeptical. As soon as you claim your [...]