Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 infomercials and VSLs. [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that, they [...]
Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know
E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand destruction caused by inflation or stagflation, these types of programs are often the lifeblood of maintaining profitability and, in some cases, company survival. Beauty retailer Sephora is a good example [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in an online world. In fact, one of the fundamental rules [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference [...]
Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know
E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy [...]