How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. TikTok Bias: Pro Iran The TikTok algorithm is designed to feed you more of whatever you view, like, and share. Most users are 18-29. But it’s bias is indoctrination. For example, Iran. Researchers at Spring AI have found that [...]
AI Is in Almost Every Ad You See Now. Here’s What You Need to Disclose — And What You Don’t.
Key Takeaways AI disclosure labels do not reduce advertising effectiveness. Research involving 900 U.S. consumers found no significant negative impact on brand recall, consumer sentiment, or brand attitude when advertisements were labeled as AI-generated. The question is no longer whether to disclose AI. The competitive advantage now comes from understanding [...]
Testing Corner: Do Videos Help or Hurt Response?
Key Takeaways Adding testimonials increased response. Text testimonials boosted conversions by 25%. Short video testimonials increased conversions by 201%. Placement matters: Testimonials positioned near the final conversion step performed exceptionally well. The biggest lesson isn’t that "video always wins." It's that authentic proof, presented at the right moment, can dramatically [...]
Copy Tip: Make Sure Your Intentions Are Crystal Clear… Immediately
Key Takeaways Your opening sentences must immediately answer “Why should I care?” or readers will lose interest. Lead with your strongest benefit or promise instead of slowly building up to the main point. Clear, specific openings create attention, curiosity, and a compelling reason to keep reading. In 2026, concise and [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. TikTok Bias: Pro Iran The TikTok algorithm is designed [...]
AI Is in Almost Every Ad You See Now. Here’s What You Need to Disclose — And What You Don’t.
Key Takeaways AI disclosure labels do not reduce advertising effectiveness. Research involving 900 U.S. consumers found no significant negative impact [...]
Testing Corner: Do Videos Help or Hurt Response?
Key Takeaways Adding testimonials increased response. Text testimonials boosted conversions by 25%. Short video testimonials increased conversions by 201%. Placement [...]
Copy Tip: Make Sure Your Intentions Are Crystal Clear… Immediately
Key Takeaways Your opening sentences must immediately answer “Why should I care?” or readers will lose interest. Lead with your [...]