How One Small Company Generated 8.5x ROI Using Direct Mail
Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported by other marketing channels. The campaign included 249,834 mailed names across carefully selected investor audiences. Results varied dramatically by audience, demonstrating why precise targeting matters more than simply reaching a [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos from its Spotlight platform. The Spotlight product surfaces trending and original content from creators and studios. 2. Direct Mail Boom Direct mail is projected to grow from $525 billion in [...]
Kamala Harris Spent More Than $1 Billion—and Lost: 9 Marketing Lessons Every President and Marketing Director Should Learn
Key Takeaways Potential 2028 presidential candidates are already developing platforms, visiting important states, testing messages, raising money, and building campaign organizations. Kamala Harris’s campaign dramatically outspent Donald Trump’s but still lost the popular vote, Electoral College, and all seven principal battleground states. Harris spent $1.176 billion, while Trump spent about [...]
Is the Infomercial Dead? Not by a Long Shot—It Has Become a Multi-Platform Profit Machine
Key Takeaways Infomercials are not disappearing; they are evolving with new technology and media platforms. Their reach now extends beyond traditional television into streaming, social media, and digital channels. Businesses can reuse infomercial content across multiple platforms to reach larger audiences. Modern infomercials combine entertainment, storytelling, and direct-response marketing to [...]
How One Small Company Generated 8.5x ROI Using Direct Mail
Key Takeaways An investment company generated an 8.5x ROI through a targeted marketing campaign built around direct mail and supported [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos [...]
Kamala Harris Spent More Than $1 Billion—and Lost: 9 Marketing Lessons Every President and Marketing Director Should Learn
Key Takeaways Potential 2028 presidential candidates are already developing platforms, visiting important states, testing messages, raising money, and building campaign [...]
Is the Infomercial Dead? Not by a Long Shot—It Has Become a Multi-Platform Profit Machine
Key Takeaways Infomercials are not disappearing; they are evolving with new technology and media platforms. Their reach now extends beyond [...]