E-Commerce Big Dollar Purchases: Mobile or Desktop?
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies by category A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is what I found… The product was great. The offer was [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in marketing today. It lets you “follow” prospects, customers, and even [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout [...]