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Blog2025-03-18T13:51:10-06:00
1311, 2025

Hidden Gold Beneath the Clicks: How Heat Maps Can Boost Your Response 25–100% – 6 Steps Every President and Marketing Director Should Know

By |November 13, 2025|AEO, CTA, Heat Maps, Website/Landing Page Strategies and Tactics|

Key Takeaways: Most marketers lose 25–50% of potential sales because they don’t see where users click — or try to click — on their page. Heat maps visually reveal behavioral intent, showing where interest dies or thrives. Turning “dead clicks” into live links and AEO-optimized content pages can rescue lost [...]

611, 2025

6 Short Little-Known Things Every President & Marketer Should Know

By |November 6, 2025|Artificial Intelligence, Christmas, Instagram, Sales, Social Media|

Here are 6 short, but powerful things you should know: Elon Musk ‘Grokipedia’ to Rival Wikipedia Wikipedia is radical left bias. It distorts, blocks and censors Christians, conservatives, libertarians and Republicans. Now it will have competition. Elon Musk’s xAI Grok team is building Grokipedia, pitched as an AI-driven rival to [...]

611, 2025

Crisis Ahead: How Smart Marketers Safeguard ROI When Terrorism Strikes [5 Step Action Plan]

By |November 6, 2025|Advertising & Marketing, Crisis Marketing, Targeted Marketing|

Key Takeaways:   •   A recently foiled FBI terror plot in Dearborn, Michigan was a wake-up call for every marketer. A terrorist attack can strike anytime, anywhere. •   Terror events can crush response rates and destroy ROI within minutes—nationally or locally. •   Major attacks cause a 5–10 day collapse in response; [...]

611, 2025

From Kitchen Table to $24 million: 8 Surprising Keys for Launching a Product in Economic Uncertainty [Wellness Multichannel Example]

By |November 6, 2025|Direct Response Marketing, Economic Uncertainty, Health and Wellness Marketing, Multichannel Marketing, Successful Marketing Campaigns|

Key Takeaways: How a niche alternative health idea became a $24MM/year business using direct response multichannel marketing. 8 Keys that worked on a tight startup budget: accountable DR ads, direct response copy/strategy, irresistible offer, creative testing, right media/data, rigorous analysis, and staying a step ahead. Targeting pivot: from medical pros [...]

2910, 2025

Special Report: 35 Powerful Marketing Tips for the Christmas Season

By |October 29, 2025|AEO, Christmas, Copy Tips, E-Commerce, ROI, SEO|

Takeaways – 2025 Christmas Marketing Insights Discover 35 proven strategies that increase Christmas sales, leads, and profits. See how Answer Engine Optimization (AEO) is replacing SEO as consumers turn to ChatGPT, Gemini, and Copilot for answers. Learn how to integrate AI, direct mail, CTV, and retargeting for record-breaking ROI. Explore [...]

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