Reddit: A New Direct Response Platform – 3 Marketing Secrets
Reddit—known as the “front page of the internet”—has become a powerhouse for digital engagement. With over 97.2 million users visiting the platform daily, it’s where people go for breaking news, memes, photos, original stories, artwork, and even solutions to niche problems. What makes Reddit unique? Users trust it more than [...]
7 Surprising Keys to a Multimillion Dollar Success Story – From Launch To a Dream Come True
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, despite launching a new product in a recession and when most observers said it couldn’t be done. It’s a story that shows the American dream come true – from “rags [...]
Video and Landing Pages: Powerful Strategy to Maximize Return
Videos are awesome tools for generating higher sales and leads. And one of the key uses for videos is on a landing page…because it will improve your R.O.I. I have created over 600 videos for clients, many of them with the same quality as a TV commercial. After all, I [...]
Testing Corner: A Shopping Cart Icon Test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time of year: December – right in the middle of the Christmas season. Their site headers, with a search box and cart icon, were part of a much larger, multi-variable test [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they would never read or respond to direct mail. This could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from [...]
Reddit: A New Direct Response Platform – 3 Marketing Secrets
Reddit—known as the “front page of the internet”—has become a powerhouse for digital engagement. With over 97.2 million users visiting [...]
7 Surprising Keys to a Multimillion Dollar Success Story – From Launch To a Dream Come True
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success, [...]
Video and Landing Pages: Powerful Strategy to Maximize Return
Videos are awesome tools for generating higher sales and leads. And one of the key uses for videos is on [...]
Testing Corner: A Shopping Cart Icon Test?
Harry and David’s site header—which format substantially increased product sales? This test was conducted during Harry and David’s busiest time [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z are among the highest of any demographic… even though most believe they [...]