Testing Corner: Offering a Little Something Extra Can Go a Long Way
Key Takeaways: • Small changes in offers can produce major response gains. • “Free” works — but sometimes “more free” works better. • Testing reveals what prospects truly value. • Strong calls to action can be enhanced through smart incentives. • Consistent testing is the foundation of profitable marketing. • [...]
Copy Tip: The 4 P’s of Great Copywriting — How Promise, Picture, Proof, and Push Drive Response in Every Medium
Key Takeaways: • Great copy is built on proven direct response principles. • These rules apply to emails, ads, landing pages, videos, and direct mail. • The 4 P’s framework keeps your copy focused on response, not fluff. • In today’s AI-driven environment, these same principles support AEO. • [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 2026 Ad Spending Growth Projections The Interactive Advertising Bureau forecasts that 9.5% year-over-year growth in total U.S. ad spend vs. last year’s numbers results in $9 billion in incremental spending. Here are the projections for ad growth: Media: +14.6% CTV: +13.8% Digital [...]
“Paid” AI Users: The New Subscription Boom
Most people using AI use it for free… over 95% of users. But their cashflow and profitability is from paid subscriptions. For AI, that is just now starting. And now AI is starting to get more aggressive. OpenAI/Chat GPT OpenAI doesn’t regularly disclose exact current paid numbers, but multiple credible [...]
5 Little-Known Personalization Direct Mail Rules
Key Takeaways: Over-personalization reduces response faster than under-personalization in direct mail. The type of data used matters more than the volume of data used. The P.S. is still one of the highest-leverage personalization zones in direct mail. High-quality handwritten execution can double open rates in the right segments. Pre-canceled, commemorative, [...]
Testing Corner: Offering a Little Something Extra Can Go a Long Way
Key Takeaways: • Small changes in offers can produce major response gains. • “Free” works — but sometimes “more free” [...]
Copy Tip: The 4 P’s of Great Copywriting — How Promise, Picture, Proof, and Push Drive Response in Every Medium
Key Takeaways: • Great copy is built on proven direct response principles. • These rules apply to emails, ads, [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 2026 Ad Spending Growth Projections The Interactive Advertising Bureau forecasts that 9.5% [...]
“Paid” AI Users: The New Subscription Boom
Most people using AI use it for free… over 95% of users. But their cashflow and profitability is from paid [...]
5 Little-Known Personalization Direct Mail Rules
Key Takeaways: Over-personalization reduces response faster than under-personalization in direct mail. The type of data used matters more than the [...]